iWorld
Turkish distrib Calinos strikes deals for Forbidden Fruit
Mumbai: Turkish dramas travel is something we all know. In India too they have managed to get many a viewer glued to them goggle-eyed, totally absorbed by the stories. The success of Istanbul-based distributor Calinos Entertainment shows how far Turkish series are leaving their impact.
Calinos represents Medyapim’six season running series Forbidden Fruit. It has found buyers in more than 70 countries prior to the new year.
“In 2023; we have sold approximately 130,000 hours of TV programming to more than 105 countries on five continents by distributing more than 200 programs,” says Calinos head of international sales Asli Serim.
With just a month and a half gone in 2024, Calinos has managed to continue to pocket new deals. Forbidden Fruit was sold in Serbia, Georgia and Ukraine, even as it continues to be a top TV show in Chile, Puerto Rico, South Africa and the Philippines.
Continuing to introduce Turkish dramas to a global audience, Calinos has also sold Woman and Second Chance to Serbia, Cherry Season to Slovakia, and the re-run of Ferihato Ukraine.
“While Forbidden Fruit and Woman continue to conquer new countries in 2024, we are happy to see that new fandoms are created for each drama that exists in our phenomenal catalogue,” says Serim.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
