GECs
Turkey airs its first Indian drama series ‘Iss Pyaar Ko Kya Naam Doon’
MUMBAI: Star Network has further expanded the global reach of its content by showcasing its romance drama, Iss Pyaar Ko Kya Naam Doon, to television audiences in Turkey.
Since November 2015, the show, dubbed in Turkish and rechristened Bir Garip A?k, has been delighting viewers of local Turkish channel Kanal 7 to such an extent that it has quadrupled its ratings, increasing the channel’s ranking significantly across different target groups in the slot in which it is airing.
Kanal 7 Turkey general manager Zahid Akman said, “We are very happy with the choice we have made to air a Star India drama. For us, Iss Pyaar Ko Kya Naam Doon (‘Bir Garip A?k’ in Turkish) is a magical love story told like a fairy tale.”
A long-time partner of Star India in the territories of Europe, Russia and Turkey, Intellecta Srl CEO Christina Vlahova says, “Kanal 7 had the pioneering spirit to dare and give its viewers the chance to be the first to watch an Indian TV drama in Turkey. We have always known deep inside that the Star India dramas will work in Turkey since they present the same social and moral values which are treasured by the Turkish society. There is a strong focus on family values, which is important both in Turkey and India. We just add more color to it.”
Among such globally successful shows from Star India’s drama series are Yeh Hai Mohabbatein and the epic mythological Mahabharat, which are also huge global hits. Sapna Babul Ka…Bidaai, is among the most successful drama serieses in Europe while Saraswatichandra and Ek Hasina Thi have aired in more than 30 countries. On the other hand Diya Aur Baati Hum, which has aired successfully in more than 15 countries, and Sadda Haq, a show that is very popular with young audiences in South Africa. All these shows are aired after dubbing or subtitling the content in the international markets.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
