Hindi
Tubelight distributors may incur losses
Salman Khan and Eid, an unbeatable combination that usually guaranteed Rs 200 to 300 crore (Rs 2k million — Rs 3k million) business. And, Eid release date is blocked the day a major star film is launched. There are other few dates in a year that assure a grand opening to a big film paving the way for high business prospects. But, Eid release has a distinct advantage coming as it does after a month of fasting during the pious month of Ramzan during which the Muslims abstain from any form of entertainment and mainly watching films.
This year, the first half has been unpredictably bad when it comes to quality of films and resultant box office performance. No major hits, no big star releases to save the situation. One exception was Hindi Medium which, in recovery to budget respect, can be called a blockbuster.
Salman Khan has had such a huge following at the box office during his second innings which started with his film Wanted, an entertainer from his was a taken. In his last two films, Bajrangi Bhaijaan and Rustom, he played an underdog, a simpleton. But, one who rises when challenged.
Playing simpleton was fine, this time, with Tubelight, he stretched it a bit too far deciding to play an imbecile; he tried to replace an eight year old of the original film, Little Boy, on which Tubelight is based! As it turned out, the Salman fans and moviegoers felt cheated and Tubelight is turning out to be the most abused Salman film ever.
The film has been sold at a huge price for all India theatrical rights. The main distributor, NH Studioz, have divided their risk by selling off major circuits retaining only parts of Bombay Circuit. All these distributors stand to incur losses eventually.
The money paying moviegoer has his/her own perception and was not wrong when Tubelight opened to half the patronage compared to earlier Salman+ festival releases.
The opening day collections hovered around Rs 20 crore accounting for the opening weekend of Rs 63.8 crore. The negative reports that the film has generated over first three days, the film is not expected to benefit much from Eid holiday at the box office.
*Bank Chor, which took an opening weekend of Rs 4.34 crore, ended its first week with a total of Rs 7.1 crore.
*Phullu and G Kutta SE have had a disastrous week at the box office.
*Raabta, a convoluted insipid love story added Rs 2.05 crore in its second week to take its two week tally to Rs 22.55 crore.
*Hindi Medium is a super hit vis a vis its making cost. The film continues to pull audience even in its fifth week and adds Rs 3.6 crore to take its five week tally to Rs 63.3 crore.
*Bahubali has collected Rs 1.5 crore in its eighth week taking its eight week total to Rs 500.7 crore.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
