iWorld
Truecaller appoints Hemant Arora as vice-president of global ad sales
MUMBAI: Global communications platform Truecaller has announced the appointment of Hemant Arora as the new vice-president of global ad sales business. This strategic move aims to bolster Truecaller’s advertising division, which represents the company’s largest revenue stream, while refining its global ad sales strategy.
With over 25 years of industry experience, Arora has a proven track record of driving revenue growth and managing global operations for some of the world’s most recognized media and technology companies. His previous roles include serving as head of global accounts for Europe, APAC, and the METAP regions at TikTok, where he demonstrated his ability to foster relationships with key stakeholders and manage complexities in fast-paced environments.
“Truecaller is uniquely positioned at the intersection of technology, trust, and communications,” Arora stated upon his appointment. “I am excited to join a talented team and look forward to driving impactful growth while deepening our partnerships globally.”
His extensive experience includes establishing revenue growth business units, which will be crucial as Truecaller seeks to expand its advertising portfolio and integrate innovative solutions.
Truecaller CEO Rishit Jhunjhunwala, emphasised the importance of Arora’s appointment, noting his extensive background in building scalable revenue models and navigating global markets. “Hemant’s leadership will further strengthen our vision to revolutionize how brands connect with consumers and maximize the potential of our platform,” Jhunjhunwala commented.
Truecaller serves over 425 million active users worldwide, making it one of the most widely used communication platforms. The company’s growth has been bolstered by its ability to identify and block nearly 46 billion unwanted calls in 2023 alone, showcasing its effectiveness in improving user experience.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
