iWorld
Trinity Gaming partners with EmChain FZE to develop the Indian web3 & blockchain space
Mumbai: Gaming content & marketing company Trinity Gaming India has announced its partnership with Dubai-based EmChain FZE to facilitate business worth $10 million and to train, mentor, and provide revenue streams for creators in the web3 & blockchain spaces.
Managing the majority of the Indian creator market share and a gaming community of over 40 million, Trinity Gaming, along with EmChain, aims to generate business from global developers and publishers in the P2E (Play to Earn), crypto, and NFT gaming spaces. This collaboration will allow web-based gaming content to generate new revenue streams for Indian influencers while also providing opportunities to collaborate with brands and game developers in global markets such as the MENA, SEA, and US.
Founded by Abhishek Aggarwal and Shivam Rao in 2019, Trinity Gaming caters to publishers, platforms, and brands. Trinity is a creator service provider (CSP) to Facebook and exclusive to the Facebook Gaming Partner Program, managing over 700 creators. The company also caters to Krafton in India by exclusively facilitating content, events, and marketing activities for the brand in the country.
Talking about the partnership, Trinity Gaming India co-founder and COO Shivam Rao said, “By working together, we can explore Web3 game prospects for our creators, which will enable them to commercialise their skills. With the increasing interest in play-to-earn games, enthusiasts will now be able to explore newer opportunities to experience and monetise web3 platforms.”
EmChain CEO Towqeer Gilkar states, “Given the massive market opportunity with the highest number of active wallet holders in the world and 400 million plus active gamers, India has the potential to become a global leader in the web3 space. EmChain plans to capitalise on this by delivering quality content and distribution through Trinity’s network of creators and influencers.”
Lack of awareness for technologies such as blockchain, cryptocurrencies, and NFTs inhibits the average Indian gamer. By sheer modelling of monetary success and enjoyment of new gaming content, Trinity’s influencers will play a key role in raising future adoption levels of web-based gaming content by the overall Indian gaming community.
Trinity aims to ease the adoption of web3-based gaming content through education and will introduce a daily podcast called ‘Emchain Podcast’ that will talk about web3, blockchain, and P2E games, available on streaming platforms like Spotify and YouTube.
iWorld
Warner Chappell Music launches India ops, Jay Mehta to lead unit
WMG shifts to direct model, unifying publishing and recorded music
MUMBAI: Warner Chappell Music has officially launched direct operations in India, marking a strategic shift by parent Warner Music Group to deepen its presence in one of the world’s fastest-growing music markets.
The move replaces the company’s earlier sub-publishing model with a full-fledged, on-ground operation, aimed at giving Indian songwriters stronger access to global networks, rights management tools, and creative infrastructure.
To lead the push, Jay Mehta has been handed an expanded mandate. Already serving as managing director of Warner Music India, Mehta will now oversee both recorded music and publishing across India and neighbouring South Asian markets, effectively bringing the two sides of the business under one roof.
The unified structure is designed to streamline how artists and songwriters work with the company, offering a more integrated ecosystem that spans compositions, recordings, and global distribution.
Warner Music Group managing director, recorded music and publishing, India and SAARC Jay Mehta said, “India’s songwriters are world-class, constantly redefining genres and pushing creative boundaries. By establishing a direct footprint for Warner Chappell, we’re bridging the gap between local brilliance and global opportunity.”
The timing is no coincidence. According to CISAC, creator collections in India jumped 42 per cent year-on-year to Rs 7 billion in 2024, while IFPI ranks India as the 15th largest recorded music market globally. At the same time, the industry is undergoing a structural shift, with independent and non-film music gaining ground over traditional Bollywood soundtracks.
Warner’s bet is that a direct presence will help it capture this changing dynamic. The company is also offering India-based creators access to its proprietary tools, including AI-powered royalty matching systems and real-time analytics platforms, aimed at improving transparency and earnings visibility.
Warner Chappell Music co-chair and CEO Guy Moot said the move is about shaping a publishing ecosystem that “works for creators and ensures their music is heard, protected, and rewarded everywhere.”
Meanwhile, Warner Music Group CEO Robert Kyncl underlined India’s importance to the company’s global strategy, noting that the new structure creates a “unified powerhouse” for both creators and audiences.
With local studios, global reach, and tighter integration across its business lines, Warner is clearly doubling down on India. And as streaming habits evolve and independent music rises, the company is positioning itself to be not just a participant, but a key architect of the country’s next music chapter.
