Triller powers Pro Panja League’s global muscle

GWALIOR:  The Pro Panja League has clinched a heavyweight deal with Triller, the global sports streaming platform with more than 65 million users, to beam India’s premier arm-wrestling contest to audiences across the world.

Co-founded by actor-director Parvinn Dabass and Preeti Jhangiani, the league is staging Season 2 at the Atal Bihari Vajpayee Training Centre for Disability Sports in Gwalior. Kiraak Hyderabad have seized an early lead, with Jaipur Veers, Mumbai Muscle, Rohtak Rowdies, MP Hathodas and Sher-E-Ludhiana in hot pursuit.

Triller, best known for its combat sports coverage in boxing and MMA, is betting on the sport’s mix of brute force, technical skill and theatrical showdowns to hook global viewers. “This is just the beginning,” said Dabass, hailing the tie-up as a launchpad for arm-wrestling’s international breakthrough.

The tournament’s commercial muscle is growing too. Nikon India, Red FM, Care Hospitals, Sharma Service Security Agency Gwalior, Sports India Show, Sports Room, Sony Sports Network, Doordarshan, Fancode, Swen, Mera Hoardings and SSEN are onboard as partners, while Royal Enfield Bullet rides in as mobility partner.

With Triller’s reach and India’s top talent at the table, Pro Panja is aiming to lock grips with the world’s biggest sports spectacles.