iWorld
Trendspotters.tv goes mobile with the beta launch of its Android app
MUMBAI: India’s first online digital channel, Trendspotters.tv, is set for a beta launch of its app that will help you stay tuned to the latest trends, wherever you are. With direct access to watch all the stories that are trending on www.trendspotters.tv, it helps you catch a quick glimpse of what’s hot this season in the world of fashion, entertainment and lifestyle. It also enables you to share interesting news in these segments with your friends, through popular social networking sites like facebook, twitter etc.
Trendspotters.tv founder Kunal Kishore Sinha elaborates: “The launch of our new Android app for Trendspotters.tv is in continuation of our commitment to reach out to our target audience through the tablet, smartphone and online platform. The mobile generation today demands a way of accessing their news in a manner that is snappy and crisp without losing its relevance. The app caters to this need to be in the thick of micro trends as they happen as well as comment, review and share their feedback directly with our team.”
The app is also created to enhance user engagement with an opportunity to connect with Facebook and Twitter friends via the Trendspotters.tv page. It is a whole new way of digital interaction that manoeuvres the medium of the smartphone to keep you ahead of the times. The app is push notification enabled so as to alert you with new content, as soon as it hits the page online.
With Trendspotters.tv gaining favourable traction since its launch so far, its app goes a step further in empowering users to stay on top of the best of entertainment and fashion, through a platform that is quick, convenient and extremely user-friendly.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
