iWorld
Trell acquires Womaniya as ‘strategic fit’
Mumbai: Homegrown social commerce platform Trell on Monday announced that it has acquired Womaniya, a community that empowers women to be self-aware on wellness and self-care.
The integration of Trell and Womaniya is aimed at providing a more comprehensive solution to improving efficiencies and facilitating collaborations among women, said the statement.
Trell CEO and co-founder Pulkit Agrawal said that Womaniya is a “great strategic fit” for the platform as it will create significant value for the community of women who account for more than “60 per cent” of Trell’s user base, and generate more than “72 per cent” of the content on the platform.
“We are happy to welcome Womaniya’s impressive team to the Trell family. With Womaniya’s expertise and our reach, we will create innovative solutions that educate and empower women, as well as provide them with financial inclusion and the freedom to monetise through social commerce,” he added.
Womaniya has been dedicated to providing support and credible information on a variety of topics including menstrual health, child care, nutrition, fitness, and mental wellness.
“Through Womaniya, we were able to build a strong community of over 400000 women from tier 2 and 3 cities of India. In order to grow and reach out to more women with credible sources, we always wanted to explore how a sustainable business can be built on a community foundation,” said Womaniya founders Siddharth Kothari and Lakhan Suchdev. “Trell, as a social commerce platform, has successfully integrated commerce with content and community offerings. We are excited about this collaboration which will enable us to empower more women across the country.”
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
