iWorld
Travel YouTube channel Magic Monkey announces ‘Melodies of India’ expedition
Mumbai: Magic Monkey, a new age travel YouTube channel travelled and explored by Raunaq Sahni is thrilled to announce an extraordinary and ambitious project. In the quest to unravel the soul of India, Raunaq embarks on a 6-month odyssey across the country, meticulously documenting the essence of what it truly means to be Indian.
Prior to Melodies of India, Raunaq went on a 100-day journey in India. Last year, he held the distinction of being the world’s fastest-growing YouTuber for an impressive two-day streak!
The “Melodies of India” project as envisioned by Raunaq is an awe-inspiring expedition that aims to capture the heart and spirit of India, transcending its deep-rooted cultures into a visually captivating series of photographs and videos, each narrating a unique facet of our incredible nation. These photographs and videos will serve as visual testimonies, encapsulating the diversity, traditions, and modernization of India. He will later publish 11 photographs along with the moving stories in a Photobook.
India, with its multifaceted culture and evolving society, has always been an enigma that fascinates the world. “Melodies of India” was conceived with the profound idea of capturing the unseen, the unspoken, and the uncelebrated, making it an enthralling visual journey that promises to encapsulate the quintessential spirit of India.
Dates & Locations
Raunaq has set out on his six-month expedition, covering diverse locations from bustling metropolises to the remotest corners of the country. This journey is poised to be a kaleidoscope of experiences. In the first video released on 4 November, Raunaq embarks on an extraordinary journey to the source of Ganges – Gaumukh. This video is a heartfelt exploration of his deep connection and love for the Ganges, which has grown over the years.
As he treks through challenging terrain, the Ganges becomes more than just a river; it is a motherly figure that has shaped his life and storytelling.
“India is a symphony of diverse tales, each one echoing the beauty of its people, the magic in its landscapes, and the wisdom in its traditions. My love for storytelling is an ode to uncovering the hidden, the treasured, and the most beautiful experiences that make this nation an eternal masterpiece.” said Raunaq Sahni, on his ‘Melodies of India’ expedition.
Throughout his journey, Raunaq will share his encounters, both pleasurable and challenging, with the world. Viewers can expect to be mesmerized by the picturesque beauty of India, the warmth of its people, and the vivid traditions that continue to shape the nation. Be sure to follow Raunaq’s adventures on his YouTube channel for an intimate look at his experiences.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
