Transforming the BO, ‘Transformers – Age of Extinction’ sets new records

MUMBAI: A larger than life feature presentation that has gone on to become a blockbuster, renowned director – Michael Bay’s fourth edition of Transformers has made a whooping Rs 30 crore as its weekend Box Office collection, ending the second quarter of the year on a high.

Opening as the second biggest Hollywood film of 2014, Transformers – Age of Extinction received a thunderous response from viewers while also being the third biggest opening weekend for a Hollywood film in India.

Having released in four languages in India (English, Hindi, Tamil and Telugu), this film has been distributed by Viacom18 Motion Pictures in India. With a distribution strategy that included approximately 1400 screens from across 770 locations, this epic franchise has an ever-growing fan base and revenues that multiply year on year in the region.

The movie was released across 37 countries and with nearly $400 million collections worldwide.

Paramount films with its two upcoming movies Hercules and Teenage Mutant Ninja Turtles hopes to gain considerable momentum in the fourth quarter of 2014.