DTH
TRAI seeks suggestions to prevent misuse of fixed broadband licence fee exemption
KOLKATA: One of the sectors that received a rapid boost last year amid the work from home scenario was fixed-line broadband. After years of tepid growth, deep-pocketed players, as well as smaller cable operators began increasing focus on the segment as the demand escalated.
On Wednesday, the Telecom Regulatory Authority (TRAI) issued a supplementary consultation paper in this regard. The paper titled ‘Roadmap to promote broadband connectivity and enhanced broadband’ sought feedback from stakeholders on issues such as incentivisation, licence fee exemption, how to prevent licence misuse and verify revenue from the segment.
Back in March, the Department of Telecommunications (DoT) wrote a letter seeking consolidated and updated recommendations from TRAI on the proliferation of fixed-line broadband in the country.
“DoT has raised certain new issues like exemption of the licence fee on the revenues earned from fixed-line broadband keeping in view the current factual matrix and relevant issues, the likelihood of misuse by the licensees through misappropriation of revenues due to the proposed exemption,” TRAI said in an official statement.
TRAI in 2015 had recommended that the licence fee on the revenues earned on fixed-line broadband should be exempted for at least five years. Apart from misuse of exemption, DoT has asked TRAI to give a reference on if the proliferation of fixed-line broadband services can be better promoted by providing direct benefit to consumers for usage of fixed-line broadband services.
Although TRAI released two consultation papers on broadband-related issues in 2015, 2020, none of them discussed these issues. Hence, it started the supplementary consultation.
The latest paper has also invited suggestions on how to permit the use of public places and street furniture for the effective rollout of 5G networks as it would play a significant role in offering good quality services by expanding the network coverage and going closer to the consumers.
“It is also pertinent to understand the process which can be used by local bodies to grant permissions for use of street furniture and the associated policy and regulatory interventions,” it added.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
