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TRAI reminds consumers they can pick a-la-carte channels

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MUMBAI: In its latest missive the Telecom Regulatory Authority of India (TRAI) has taken note that broadcasters are only advertising bouquets of their channels and not informing customers about a-la-carte options. As per the new regulatory framework, consumers must be given the choice of picking individual channels too.

“Now it has been noticed that several broadcasters are advertising their channels in the form of bouquets only. However customer may note that they have option to choose channels on a-la-carte also,” TRAI said in the release.

It went on to state, “Consumer has complete freedom to choose their desired 100 standard definition (SD) channels within the network capacity fee of maximum Rs 130. The desired channels could be in a-Ia-carte free to air channels or pay channels or bouquet of pay channels or any combination thereof. The choice completely rests with the consumers.”

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TRAI has also mentioned that the maximum retail price (MRP) of a channel on a-la-carte can be viewed in the Electronic Programme Guide (EPG) or Menu of the TV screens of customers. However, Distribution Platform Operators (DPO) such as cable operators, DTH operators may provide discount on the MRP.

For informing consumer properly, DPOs have been requested to run Consumer Information channel preferably on channel number 999 wherein consumer-related information including the prices of channels on a-la-carte and bouquets are made available.

LCOs, MSOs, DTH operators are coming up with various options to consumers so that they can exercise their choice conveniently. LCOs can be reached by personal contact while the option of calling on call centre number is also available for many DPOs. Along with the website facility, many DPOs are also providing the option of apps.

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It once again reminded subscribers to make their picks in advance to avoid last minute hassles.

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Awards

Hamdard honours changemakers at Abdul Hameed awards

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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.

The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.

Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.

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The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.

Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.

Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.

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The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.

Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.

Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.

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The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.

Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.

 

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