iWorld
TRAI releases recommendations to promote broadband connectivity
Mumbai: The Telecom Regulatory Authority of India (TRAI) has released its recommendations on ‘Roadmap to Promote Broadband Connectivity and Enhanced Broadband Speed’.
The Department of Telecommunications (DoT) as per the objectives of the National Digital Communications Policy 2018 sought recommendations of TRAI on issues relating to broadband speed and its categorisations, infrastructure creation, and promoting broadband connectivity.
TRAI issued a consultation paper on 20 August seeking comments and counter comments from stakeholders. The DoT vide another reference letter dated 12 March sought consolidated and updated recommendations on the proliferation of fixed-line broadband services in the country. This included reference to additional issues relating to licence fee exemption and direct benefit to consumers. A supplementary consultation paper was issued on 19 May followed by an open house discussion.
Based on inputs received by stakeholders and its own analysis, TRAI has finalised its recommendation shared below.
1. Definition of broadband has been reviewed and the minimum download speed for broadband connectivity revised upward from the present 512 Kbps to 2 Mbps. Based on download speed, fixed broadband has been categorised into three different categories – basic, fast, and super-fast.
2. To encourage lakhs of cable operators to provide broadband services, TRAI’s past recommendation on ‘Definition of Revenue Base (AGR) for the Reckoning of Licence Fee and Spectrum Usage Charges’ has been reiterated.
3. To enhance mobile broadband speed in rural and remote areas by fiberisation of the cellular networks, backhaul connectivity on optical fiber using the BharatNet network with Service Level Agreements (SLA) should be made available to service providers.
4. To incentivise investment in the last-mile linkage for fixed-line broadband, notify a skill development plan and an interest subvention scheme for cable operators registered as micro and small size companies.
5. To enhance mobile broadband speed, the radio spectrum used for backhauling connectivity of cellular networks should be assigned to service providers on-demand and in a time-bound manner.
6. Creation of national portal for RoW permissions to facilitate the expeditious rollout of telecom and other essential utilities infrastructure.
7. Incentivise establishment of common ducts and posts for fiberisation of networks. In line with BharatNet Project, exempt RoW charges for the next five years of expeditious laying of common ducts and posts.
8. A centrally sponsored scheme (CSS) to incentivise states/UTs for RoW reforms. Incentives to be linked to the net improvement in the Broadband Readiness Index (BRI) score of a state/UT.
9. Mandates co-deployment of common ducts during the construction of any roadway, railway, and water and gas pipelines receiving public funding.
10. To facilitate the sharing of passive infrastructure such as ducts, optical fibers, posts, etc., all the passive infrastructure available in the country should be mapped by each service provider and infrastructure provider using a Geographic Information System (GIS). The Telecom Engineering Center (TEC) should notify the standards for this purpose. Establishment of e-marketplace on a common GIS platform to facilitate leasing and trading of passive infrastructure.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
