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Trai issues tariffs for SMS, alerts via CAP platform
Mumbai: The Telecom Regulatory Authority of India (Trai) on Tuesday issued Telecom Tariff (69th Amendment) Order 2022 on the tariff for SMS and cell broadcast alerts disseminated through the Common Alerting Protocol (CAP) platform during disasters/non-disasters.
DoT allows SMS/cell broadcast free of cost only for a definite period and for events where specific requests for free of cost messages come from NEC/NCMC/SEC/Nodal authorities,” Trai said. However, there are occasions when the government would like to send alert messages to the public forewarning of a possible disaster or occasions where the public has to be informed of special events such as the holding of relief/vaccine/medical camps/specific law and order-related situations, etc.”
During both disasters and non-disasters, the department of telecom (DoT) requested Trai to provide a tariff for SMS and cell broadcast alerts and messages that TSPs will distribute via the CAP platform.
Accordingly, as per extant practice, Trai issued a consultation paper on “Tariff issues related to SMS and cell broadcast alerts disseminated through the Common Alerting Protocol (CAP) platform during disasters/non-disasters” on 3 November 2021, seeking comments and counter comments from stakeholders by 1 December 2021 and 15 December 2021, respectively.
After considering the views of all stakeholders/participants and the analysis thereof, the authority inserted schedule XIII to the principal tariff order in clause three of the Telecommunication Tariff Order 1999, which provides the following tariff for SMS and cell broadcast alerts disseminated by service providers through the CAP platform.
The authority decided to prescribe a tariff of paisa two only for SMS alerts/messages sent during disaster and non-disaster situations, other than those sent as per directions issued under the Disaster Management Act, 2005.
Considering the significance of alerts/messages sent as per directions issued under the Disaster Management Act, 2005, the authority has decided that no charges shall be levied for such SMS/cell broadcasts—alerts/messages sent either during a disaster, prior to notification of a disaster, or after the disaster has expired.
Trai said TSPs shall broadcast messages to all subscribers through cell broadcast free of charge during disaster and non-disaster periods.
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Warner Chappell Music launches India ops, Jay Mehta to lead unit
WMG shifts to direct model, unifying publishing and recorded music
MUMBAI: Warner Chappell Music has officially launched direct operations in India, marking a strategic shift by parent Warner Music Group to deepen its presence in one of the world’s fastest-growing music markets.
The move replaces the company’s earlier sub-publishing model with a full-fledged, on-ground operation, aimed at giving Indian songwriters stronger access to global networks, rights management tools, and creative infrastructure.
To lead the push, Jay Mehta has been handed an expanded mandate. Already serving as managing director of Warner Music India, Mehta will now oversee both recorded music and publishing across India and neighbouring South Asian markets, effectively bringing the two sides of the business under one roof.
The unified structure is designed to streamline how artists and songwriters work with the company, offering a more integrated ecosystem that spans compositions, recordings, and global distribution.
Warner Music Group managing director, recorded music and publishing, India and SAARC Jay Mehta said, “India’s songwriters are world-class, constantly redefining genres and pushing creative boundaries. By establishing a direct footprint for Warner Chappell, we’re bridging the gap between local brilliance and global opportunity.”
The timing is no coincidence. According to CISAC, creator collections in India jumped 42 per cent year-on-year to Rs 7 billion in 2024, while IFPI ranks India as the 15th largest recorded music market globally. At the same time, the industry is undergoing a structural shift, with independent and non-film music gaining ground over traditional Bollywood soundtracks.
Warner’s bet is that a direct presence will help it capture this changing dynamic. The company is also offering India-based creators access to its proprietary tools, including AI-powered royalty matching systems and real-time analytics platforms, aimed at improving transparency and earnings visibility.
Warner Chappell Music co-chair and CEO Guy Moot said the move is about shaping a publishing ecosystem that “works for creators and ensures their music is heard, protected, and rewarded everywhere.”
Meanwhile, Warner Music Group CEO Robert Kyncl underlined India’s importance to the company’s global strategy, noting that the new structure creates a “unified powerhouse” for both creators and audiences.
With local studios, global reach, and tighter integration across its business lines, Warner is clearly doubling down on India. And as streaming habits evolve and independent music rises, the company is positioning itself to be not just a participant, but a key architect of the country’s next music chapter.
