iWorld
Trai extends deadline to receive stakeholder comments on ‘renewal of MSO registration’ consultation paper
Mumbai: The Telecom Regulatory Authority of India (Trai) has extended the deadline to receive comments & counter comments on the consultation paper ‘renewal of multi-system operators (MSOs) registration’. Stakeholders can submit their written comments by 24 August and their counter comments by 31 August.
Trai decided to delay the deadline after stakeholders sought an extension of time for sending their comments on the consultation paper, however, no further requests for extension would be considered, it said.
The consultation paper seeks the comments of MSOs on relevant issues about renewal of MSO registration including the quantum fee to be paid for such renewal.
The key issues addressed in the consultation paper are 1) what should be the qualifying conditions, if any, to be prescribed for MSO renewal? 2) list of necessary compliances for renewal of MSO registration 3) period of renewal 4) whether a one-time fee should be levied at the time of renewal? 5) should there be a window to apply for renewal before expiry of MSO registration? 6) provision to ensure continuity of service to consumers on expiry of registration.
The ministry of information and broadcasting (MIB) plans to revise the policy guidelines regarding the renewal period of MSOs to maintain uniformity with the direct-to-home (DTH) and broadcasting sector. It has proposed to keep the renewal period for MSO registration after every ten years.
Also Read: MIB proposes to introduce policy guidelines for renewal of registered MSO and HITS operators
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
