DTH
Trai: Broadband connections touch 1 million; mobile users nearing 81 million
MUMBAI: Broadband connections in India have touched just one million, way behind the government’s target of three million for December 2005.
Internet subscriber base, however, has crossed 7.5 million, exceeding the target of 6 million. “This shows that there is a demand for both broadband and internet. But the service providers are not being able to fulfill the broadband demand,” the telecom regulatory authority of India (Trai) said in a release, putting its estimates on the growth of the industry.
Telephony services has shown a record growth of 4.97 million subscribers during January 2006 as compared to 4.92 million subscribers in December 2005, according to a compilation done by Trai based on latest reports from operators. During the first 10 months of fiscal 2005-2006 (till end-January 06) around 31.41 million subscribers have been added, Trai said.
For the mobile segment 4.69 million subscribers have been added during January 2006, as compared to 4.46 million in December 2005. While 3.52 million GSM subscribers were added, CDMA subscribers grew by 1.17 million. In comparison, 3.19 million GSM and 1.27 million CDMA subscribers were added last month.
During the first ten months of the current financial year, about 28.39 million mobile subscribers were added, making it a total of 80.61 million mobile subscribers at the end of January, 2006.
In the fixed segment, a total of 0.28 million subscribers were added during January 2006, which were predominantly WLL (F). With this, the total subscriber base of fixed lines have reached 49.21 million. The gross subscribers’ base consisting of fixed as well as mobile has reached around 130 million.
The tele-density at the end of January 2006 has reached near 12 per cent as compared to 11.43 at the end of previous month, Trai said.
DTH
Prasar Bharati’s WAVES earns Rs 2.9 crore in first year
Platform scales content, users but monetisation gaps limit revenue growth.
MUMBAI: Big waves, small ripples at least for now. When Prasar Bharati launched its OTT platform WAVES at the 55th International Film Festival of India in November 2024, it pitched a bold vision: a homegrown rival to global and domestic streaming giants, blending video, audio, gaming and commerce into a single digital ecosystem. Five months into FY2024–25, however, the platform’s revenue stands at just Rs 2.90 crore, a figure that underscores the gap between ambition and monetisation.
On paper, WAVES looks anything but modest. The platform has ingested 13,608 titles, totalling 9,495 hours of content, with over 13,000 titles already live. It has streamed more than 575 live events from the Mahakumbh Amrit Snan and the 76th Republic Day parade to the Hockey India League, Kabaddi World Cup and Mann Ki Baat while offering 74 live TV channels and 12 radio channels. With over 10 lakh registered users and more than 200 content partners onboarded, the scale resembles that of a fully operational streaming service rather than a pilot project.
The architecture supporting this scale is equally robust. Built under Prasar Bharati’s Central Archives vertical, WAVES runs on a cloud-based infrastructure with DRM, encryption and an integrated analytics dashboard. It includes dedicated units for content ingestion, quality control, publishing, graphics, marketing and billing, and is distributed across platforms such as OTTplay, Tata Play and BSNL. The offering extends beyond video to include audio-on-demand, e-games and even e-commerce via ONDC integration.
Yet, the numbers reveal a core disconnect. Despite its scale, WAVES generated just Rs 2.90 crore in a market where India’s OTT industry crossed Rs 23,000 crore in 2024. A key bottleneck lies in monetisation infrastructure: subscriptions cannot currently be purchased within the app and must be completed via an external website. In a mobile-first country where over 95 per cent of OTT consumption happens on smartphones, this extra step creates friction that most users are unlikely to overcome.
Ironically, content is not the problem, it is the platform’s biggest strength. Prasar Bharati holds one of the world’s richest broadcast archives, including 45,154 hours of digitised Akashvani programming and 35,723 hours from Doordarshan. For WAVES alone, over 3,800 hours of archival content have been made OTT-ready, including classics such as Ramayan and Shaktimaan, alongside rare cultural recordings and historical broadcasts.
There are early signs that this library holds commercial potential. Revenue from archival content licensing rose sharply to Rs 3.38 crore in FY24, up from Rs 67 lakh the previous year. Meanwhile, free digital platforms continue to drive massive reach, the PB Archives Youtube channel clocked 119.78 million views and added 4,02,000 subscribers in FY2024–25, crossing 1.7 million in total, while DD News has over 5.84 million subscribers.
That, however, presents a strategic dilemma. While free distribution builds scale, it also conditions audiences to expect content at zero cost making it harder to transition to paid models. WAVES, designed as a hybrid AVOD-SVOD platform with advertising and subscription layers, is yet to fully crack this balance.
The broader challenge is not technological but strategic. In an ecosystem dominated by platforms offering seamless payments, aggressive pricing and high-budget originals, WAVES is still bridging the gap between being a content repository and a commercially viable product.
For now, the platform reflects both promise and paradox. It has the scale, the content and the infrastructure but until monetisation catches up, WAVES remains less a revenue engine and more a digital showcase of what India’s public broadcaster could become.
