Toyota, Intel in agreement over Formula 1 sponsorship

MUMBAI: Toyota has announced that it has come to a basic agreement on a Formula One sponsorship deal with chip manufacturer Intel. The agreement includes substantial technical and marketing collaboration between the two companies.
 
 
An official release informs that the Intel Itanium 2 processor based solutions will help advance Toyota Motorsports computing infrastructure in terms of technical capability and raw performance. In addition, the sponsorship deal will see Intel’s Itanium 2 processor brand logo appear on the rear wing of the 2004 Panasonic Toyota Formula 1 Racing car, the TF104. The TF104 will be launched at the team’s factory in Cologne, Germany on 17 January.

In addition Intel’s corporate logo will appear on the side of the TF104 and on its nose, as well as branded on team clothing, driver overalls, pit walls, motor homes and technical trucks.

Intel’s Enterprise Platforms Group senior VP, GM Mike Fister said, “The decision to associate the Intel Itanium 2 processor family and sponsor Toyota’s F1 team was a natural one. Both Intel and Toyota stand out as leaders of global manufacturing and innovation within our respective industries, and both strive to constantly deliver products that showcase high reliability and quality combined with performance.”