Kids
Toonz Media signs co-production deal for ‘Chi-Chi’
MUMBAI: Toonz Media Group, Neon Creation and Backbones Entertainment have signed a co-production partnership deal for Chi-Chi, The Apprentice Sorceress. It is an eleven-minute, 52-episode 3D CGI comic fantasy kids’ series, based on the pop-up book by the same name. Production is expected to be completed by mid-2019.
Chi-Chi, The Apprentice Sorceress, which is aimed at 4 to 6-year old kids, is the story of a cheerful young girl, full of curiosity who, ever since she found a book of magic spells, constantly tests out new spells and potions. Accompanied by her friends Nino the dragonfly, Mew-Mew the artistic rabbit, Tiggy the squirrel who loves to cook, and postman Charlie the rhinoceros, they embark on wonderful fantasy-filled adventures. It is an enchanting, fun series full of magic and surprise that focuses on the importance of learning to live and grow together and teaching kids to have a true community spirit.
Toonz Media Group CEO P Jayakumar said, “Chi-Chi is an amazing show which will entertain and enrich kids across the world. I am very happy that Toonz found the perfect partners in Neon Creation and Backbone Entertainment. We are absolutely positive that this collaboration would go a long way”.
Post-production is to be entirely done by Toonz while pre-production is shared by Neon and Toonz and animation production between all three. The series will be distributed in Korea, Greater China and Thailand by Neon Creation, in Malaysia by Backbone Entertainment, and for the rest of the world by Imira Entertainment, part of Toonz Media Group.
Neon Creation president Sara Kyungwon Han-Williams adds “When I introduced Chi-Chi to the world for the first time it was received with accolades for its beautiful and outstanding design of characters and backgrounds. Since then I’ve ded
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
