Kids
Toonami channel to launch in Thailand
MUMBAI: Turner Broadcasting System Asia Pacific has announced that Toonami, its popular all-adventure kids channel, is slated to launch in Thailand on 14 January 2015 and will be seen in 11 million households as a cable and satellite channel across the country.
Toonami will be broadcast in Thai language and will have a wide appeal to local viewers with a programme line-up packed with high-octane, top-rating animated series and movies. The channel is set to become a favourite destination for the action-and-adventure enthusiasts in every family.
As a companion brand to Cartoon Network and Boomerang, Toonami is the ultimate home of superheroes. A super-charged experience, Toonami is a dream come true for superhero fans: the channel is a full-tilt, rollercoaster ride of fun and adventure, quips, and drama. Featured action franchises include Ben 10, Justice League Unlimited, Teen Titans, Transformers Prime, Wolverine and the X-Men, and Batman: The Brave and the Bold. The channel will also broadcast feature-length movies.
Turner senior vice president and managing director of north Asia and southeast Asia Pacific Phil Nelson said, “We’re extremely pleased to be working with our partners from Major Kantana Broadcasting again to launch Toonami. This launch demonstrates Turner’s confidence and commitment to Thailand and follows on the success of Boomerang, the #1 kids cable & satellite channel with an amazing audience share of 72 per cent year to date. It also complements the recent opening of Cartoon Network Amazone, the brand’s first ever waterpark in Bang Saray, east of Bangkok.”
Major Kantana Broadcasting managing director Khun Siamrus Lauhaskkasame added, “Major Kantana Broadcasting is very happy to be expanding its partnership with Turner. Toonami’s unique array of animated series and movies in the local language will ensure that it becomes a top entertainment destination and we are confident that Toonami will be as successful and popular as Boomerang has become in Thailand.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
