iWorld
Tom Ryan takes charge as ViacomCBS Streaming president & CEO
MUMBAI: ViacomCBS has restructured its global leadership, with the biggest change-up coming in the form of Pluto TV CEO Tom Ryan being appointed president and CEO of Streaming.
In his new role, Ryan will overlook CBS All Access, which will relaunch as Paramount+ in early 2021. He will continue to hold on to his remit at Pluto TV while also taking charge of the company’s global streaming strategy.
Marc DeBevoise will step down from his roles as ViacomCBS’s chief digital officer and president-CEO of ViacomCBS Digital. He will serve in an advisory capacity for the remainder of the year.
ViacomCBS Networks International (VCNI) COO Kelly Day will take on an expanded role as president of streaming for VCNI, overseeing all non-US digital and streaming platforms.
The media conglomerate also announced that Pierluigi Gazzolo will step down from his position as president, streaming and studios, at VCNI.
ViacomCBS president and CEO Bob Bakish said, “ViacomCBS has a unique opportunity to combine the best of our brands in a seamless ecosystem of must-watch, direct-to-consumer services for audiences around the world. As we plan for the launch of Paramount+, bringing together the leaders of our streaming platforms to create a unified global organization will enable us to execute a holistic strategy across both free and pay.”
As president and CEO of ViacomCBS Streaming, Ryan will lead the company’s effort to further accelerate the growth of its free and paid streaming services. He will now work closely with the team on programming strategy, platform development and marketing.
“I couldn’t be more excited to work with this talented team and build on their momentum, especially as we approach the launch of Paramount+,” Ryan further added. “Together, we will leverage ViacomCBS’s beloved portfolio of brands, strong content pipeline and an extensive network of partners to deliver must-watch on-demand, live and exclusive original programming to viewers everywhere.”
The ViacomCBS reshuffling comes after Disney, WarnerMedia, and ZEE have similarly moved to restructure their organizations with the aim of accelerating direct-to-consumer streaming strategies.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
