Kids
TiVo’s ‘TiVo KidZone’ to replace parents as TV viewing supervisor
MUMBAI: The creator of television services for digital video recorders, TiVo has unveiled TiVo KidZone. It is a new service enhancement that for the first time gives parents the ability to ensure that quality children’s programming is always on when their children turn on their television sets.
The launch of TiVo KidZone comes at a time when there is a remarkable surge in children’s daytime television viewing over the summer, which is also a time when TV viewing is even more unsupervised by parents and is a source of their growing concern, states an official release.
TiVo KidZone is based on TiVo’s easy-to-use interface and provides all parents the freedom and flexibility to easily find and select the television programming they deem most appropriate for their families while also making it simple to easily block any programs and channels they do not want their children to view. Announced in March 2006, TiVo KidZone allows subscribers to:
— Choose from entire menus of shows recommended by a variety of leading non-profit organizations focused on children and media including Common Sense Media, Parents’ Choice Foundation and the Parents Television Council and set automatic recordings based on those recommended menus — from their homes or using the internet.
— Easily add or subtract specific programs or channels to further customize what is available for children.
— Lock out all other live or recorded programming or channels that are not specified for TiVo KidZone from access by children, while making all channels and recordings available when a parent wants to watch television (after entering a four digit code, as with an ATM).
“TiVo KidZone answers the many concerns of parents revealed in this survey, by empowering them with a breakthrough new service and by also giving children a continuous array of engaging, high-quality programming to choose from whenever they turn on their television sets,” says TiVo president & CEO Tom Rogers. “TiVo KidZone is offering families a personalized TV area where parents’ own judgments and the recommendations of widely respected national family media review organizations such as Common Sense Media are easily and safely applied to deliver the best children’s television programming.”
“A number of parents of children under 18 say they are nervous about what their kids are watching, but 81 per cent in the survey say they do not utilize any blocking technology that prevents programming with a certain rating from coming into their homes. It is clear that parents need an easy to use service like TiVo KidZone to ensure that quality TV is always on at their house,” addsTiVo VP, sales & affiliate marketing, Joe Miller.
Parental concerns are highlighted in the release today of a new survey of 1,000 Americans, sponsored by TiVo and conducted with leading international research firm, Ipsos Research. The survey showed that 64 percent of parents of children under age 18 are concerned that their children will see television programming that does not reflect their family’s values, especially as many of the country’s children are beginning their summer vacation from school, adds the release.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
