eNews
Tips Music & Sterling Reserve reimagine Indian classics with Tips Take 2
Mumbai: Tips Music and Sterling Reserve Music Project are coming together for a project labelled Tips Take 2. As per the press release issued by the two, the collaboration aims to reimagine Bollywood’s iconic classics, delivering a fresh and captivating experience for music enthusiasts.
Tips Music Ltd CEO Hari Nair said, “We are delighted to partner with Sterling Reserve to launch our first music IP Tips Take 2, which reimagines iconic nineties hits and creates a new take on our catalogue. The recently launched brand and partnerships division has ideated and worked on this exclusive IP. They also work with brands for bespoke content, in-film placements, music video brand integrations, and licensing our musical hits for their advertisement campaigns. We look forward to collaborating with brands, to redefine audience engagement through innovative, tailored entertainment solutions across both music and films. Tips Take 2 is just the beginning of our journey into branded IPs, with many more exciting projects on the horizon.”
The project launched with the first song, Sambhala Hai Maine, on 9 December which is available on most music platforms. At the heart of this musical reinvention is Dev Negi the powerhouse voice behind the chart-topping hit Heart Throb from Rocky Aur Rani Kii Prem Kahaani, takes centre stage. Joining him, on screen, are the stunning Heli Daruwala and the charismatic Parth Samthaan, who bring some serious heat with their electrifying chemistry. Together, they put a bold, modern spin on the nineties classic Sambhala Hai Maine – originally sung by Kumar Sanu.
Allied Blenders & Distillers chief innovation & strategy officer Bikram Basu shared, “Launched as a digital-first property with a mix of emerging and established artists, and now in its sixth year, the Sterling Reserve Music Project is collaborating with Tips Music to reimagine timeless Bollywood hits from the nineties in a new way. The Sterling Reserve Music Project Take 2 with Tips will have people cheering for sure.”
The project stands as a testament to the evolving landscape of Indian music, offering three carefully selected song recreations that promise to captivate audiences.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
