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Tips Music crosses 2 million fans mark on Facebook
MUMBAI: Tips Music has become one of the largest entertainment brands on Facebook in India. The company‘s Facebook community crossed 2 million fans and has reported to have one of the highest engagement rates on the social network.
Tips was one of the last to join the social media bandwagon but has surpassed their competitors in a short span of two years. The company has the largest fan following on Facebook, not only amongst the music companies, but also in the film production companies in India.
“We‘re very excited to cross this milestone on Facebook, we appreciate all the support our fans have given us in the last few years. Our company mission has always been to give the audience quality music and films and we‘re happy to be spreading this to the digital platform. I‘m personally very active on various social mediums and enjoy having conversations with people on Facebook and Twitter,” informs Tips Industries Limited managing director Kumar Taurani.
Tips Music, unlike its competitors, broke the trend of depending only on new music to grow their community and leveraged their rich 90s music catalogue to engage with fans. “When we started our Facebook initiative, every expert we met told us the page would only grow during the time of a new soundtrack release. The problem was, at the time we only had one film up for release and a gap of a year till the next,” says Taurani.
Tips which has a catalogue of 25,000+ tracks, did not want to limit their Facebook promotions to 10-15 recent songs. “We developed a unique strategy where the main focus was to refresh people‘s memory with the music from our 90s catalogue while introducing the youth to classic songs they may have never heard,” says Tips Industries Limited senior VP and business head Sahas Malhotra.
The company also started sharing its content from films like Khal Nayak, Rangeela, Imtihaan, Phool Aur Kaante and Raja Hindustani. “Our initial interaction with people was very low. This forced us to question our decision. Though music from the 60s, 70s and 80s are considered evergreen and retro cool from a young person‘s perspective, the 90s did not yet have a label.”
Tips then started receiving messages from their fans thanking them for sharing a song they had heard 15 years ago. “People now knew where they could get the hit songs of the 90s. Our fans on Facebook then started sending pictures of a cassette, asking if the title was available digitally. This forced us to dig deeper into our catalogue and churn out compilations with songs we didn‘t even think would be popular in this day and age. We were pleasantly surprised to see the overwhelming response from the youth and it‘s a great sign to see them consuming hits from the 90s.”
Prabhudheva‘s Ramaiya Vastavaiya starring Girish Kumar and Shruti Haasan releasing 19 July, Rajkumar Santoshi‘s Phata Poster Nikhla Hero starring Shahid Kapoor and Ileana D‘Cruz on 20 September and ‘It‘s Entertainment‘ starring Akshay Kumar and Tamannah Bhatia directed by renowned screenplay writers Sajid-Farhad releasing 28 March 2014 are the forthcoming movies of Tips Music.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
