e-commerce
Timex jumps into quick commerce with Instamart to deliver watches on the double
MUMBAI: Timex has added a new tick to its retail playbook. The watchmaker has entered the quick commerce space by launching its Timex and TMX collections, including TMX Kids, on Swiggy Instamart starting 1 May. From birthday rushes to last-minute gifting, watches are now just a few taps away.
As part of its omnichannel strategy, Timex is targeting urban shoppers who value speed, convenience, and style. With collections ranging from Rs 699 to Rs 7000, the brand aims to cater to gifting, fashion, and functional needs without the wait. The launch also includes TMX Kids watches priced at Rs 699 and Rs 799—marking its move into accessible entry-level segments.
“Quick commerce is redefining how brands connect with consumers, offering speed, convenience, and accessibility like never before. As this space continues to grow, it’s crucial for brands to evolve alongside it. At Timex, we are proud to strengthen our presence on platforms like Swiggy Instamart, ensuring our products are easily accessible to consumers, offering them a seamless shopping experience in just a few clicks”, said Timex India MD Deepak Chhabra.
Initially available across Delhi NCR, Bengaluru, Hyderabad, and Mumbai, Timex plans to scale nationwide in coming months. The move signals a sharper retail pivot from the heritage brand as it adapts to changing consumer behaviour and delivery expectations.
Besides Swiggy Instamart, Timex is already live on Flipkart-Minutes and Myntra-Now—cementing its quick commerce footprint across India’s biggest instant delivery platforms. As the gifting economy gets speedier, Timex is making sure time is always on your side.
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
