News Broadcasting
Times Now Navbharat emerges as the fastest growing Hindi News Channel
Mumbai: Making a big impact in the Hindi News space with innovative and differentiated content formats, Times Now Navbharat, has emerged as the fastest growing channel in the Hindi News Category on the back of fastest news, exclusive news breaks and most viewed prime-time shows – News Ki Pathshala and Sawal Public Ka. Surpassing its contemporaries with a wide margin, the channel has registered 115 per cent increase in TVTs in the prime-time band. The channel has also achieved an astounding growth of 90 per cent in its video views on YouTube and Facebook in the last FY23.
Times Now Navbharat group editor, Times Network and editor-in-chief Navika Kumar said, “We are extremely proud to witness Times Now Navbharat’ s promising growth and strong resonance with the viewers, since its launch. With superior news content and interactive show formats that focuses on issues that directly impact the people, Times Now Navbharat has successfully redefined the Hindi News genre to become the preferred Hindi channel of the viewers on TV and social media. I am confident that these numbers will only further our zest in scaling Times Now Navbharat to new heights and set new industry benchmarks.”
Making a mark in the prime-time band with its one-of-a-kind show format, the channel’s 9 pm show News Ki Pathshala has registered a growth in its TVTs with 158 per cent increase, highest in the cohort (BARC| HSM| 15+ Pay| Growth basis AMA in Wk.18’22 Vs Wk.13’23, WD 2100-2200hrs). Recording a consistent increase in viewership on a weekly basis, the show in the latest Week13’23 secured a TSV of 6.3 minutes, ranked at No.3 in the category and 11 per cent market share (BARC| HSM| 15+ | Weekdays 2100-2200hrs). Bringing a paradigm shift in the style of news presentation on Television, ‘News Ki Pathshala’ anchored by Sushant Sinha decodes the news and current affairs with fresh perspectives for its viewers. A huge hit on digital platforms ‘News Ki Pathshala’ is one of the most shared and liked TV news shows on various social media platforms. The show that connects with the masses with an in-depth and easiest explanation of complex issues, with clear facts, garnered 92 Million views on Facebook and 32 Million views on YouTube in March (Source Youtube : Vidooly , Facebook: Crowdtangle).
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
