News Broadcasting
Times Now and Zoom hop on to Dish TV
MUMBAI: The direct-to-home (DTH) platform Dish TV will now be offering two more channels, both from the Bennett Coleman stable — the lifestyle television channel Zoom and the English news and current affairs channel Times Now.
The DTH opportunity will help spur higher penetration and create even more attractive business prospects for the two channels in the television market, an official release states.
Essel Group additional vice-chairman Jawahar Goel says, “The availability of the hugely popular news channel from the Times Group, namely, Times Now and the lifestyle channel Zoom on Dish TV beefs up our already robust news content and lifestyle offering. We expect significant consumer response and growth in the subscriber base for Dish TV and for the DTH market in India due to this tie-up.”
According to Times Now CEO Sunil Lulla, “The partnership with Dish TV will further augment the growing popularity of Times Now and will enhance the news viewing experience of the users.”
Talking specifically about the synergies between viewers of Dish TV and Zoom, its CEO Suresh Bala adds, “Dish TV provides us the ideal platform for reaching a larger base of upscale consumers with interest in the lifestyle genre. Zoom prides itself in bringing the latest in trends and lifestyle to our consumers and we believe strongly that our availability on the latest technology Dish TV platform enhances our positioning.”
At present, Dish TV, an Essel Group company with 1.3 million subscribers across the country, carries more than 160 channels, including all the popular cable channels and some exclusive channels.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
