News Broadcasting
Times Network expands its global footprint; launches 4 news channels on Sling TV in the US
Mumbai: India’s premium broadcast network, Times Network, has announced the launch of ET Now, Mirror Now, Times Now Navbharat and Times Now World in the U.S. in partnership with SLING TV, a dominant OTT player in the market. With a strong collection of influential brands in its portfolio across news and entertainment, the Network has expanded its portfolio in the territory with four news channels in addition to Times Now and Zoom, which are currently available on the platform.
Now available on SLING, ET Now focuses on matters that affect India’s inclusive development and empowers the discerning Indian diasporic viewers to take part in India’s growth story; Mirror Now represents the voice and issues of every thinking urban Indian; Times Now Navbharat brings a holistic reportage on national and political news in Hindi language and Times Now World follows the same ethos of the legacy brand, Times Now, in delivering sharp, incisive, credible and fearless news coverage.
Times Network COO and executive president Jagdish Mulchandani said, “We are thrilled to expand our content portfolio in the U.S. by launching our best-in-class news brands through our strategic partnership with SLING TV. Presenting a holistic reportage on global, national, local, financial and business news content, ET NOW, Mirror Now, Times Now Navbharat and Times Now World will serve as an enriching addition to the discerning viewers seeking superior news coverage. I am confident that with our latest offerings, we will continue to build resonance with our global viewers, keeping them informed and entertained.”
We’re excited to announce the addition of four additional leading news channels: ET Now, Mirror Now, Times Now Navbharat HD, and Times Now World HD,” said Sling TV vice president of strategy, business development & international Liz Riemersma. “Our partnership with the Times Network underlines our position as the #1 distributor of Indian TV networks in the US and highlights our continued commitment to providing South Asian customers a strong connection to news and events from India.”
Times Now World, ET Now, Mirror Now and Times Now Navbharat are now available through SLING’s Hindi Pack ($30/mo.). Additionally, Mirror Now and Times Now Navbharat are also available for free on Sling Freestream. The new channels are available to DISH customers through the Hindi Mega and Hindi Premium packages.
Delivering best-in-class content to over 100 million viewers in India and available in over 100 countries across the globe, Times Network is part of India’s largest media conglomerate, The Times Group.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
