Movie Channels
Times Network backs ‘The Wolf Of Wall Street’ premiere with heavy promotions
MUMBAI: Martin Scorsese directed Hollywood blockbuster The Wolf of Wall Street starring Leonardo DiCaprio is set to make its debut on Indian television screens on 26 April, 2015.
Times Network’s Movies Now and Movies Now+ will showcase the movie at 1 pm with a repeat at 9 pm.
Times Network is backing the television premiere with a vigorous marketing campaign, which has been orchestrated by Famous Innovations.
Speaking to Indiantelevision.com, Movies Now marketing head Anup Vishwanathan says, “The movie depicts life beyond limitation; the entire flare of the movie is the want of having more and not satisfied. With the campaign, we tried to connect to those people who want to live larger than life. As it is an English movie, the major geographic target was the English speaking audience in metros and Tier 1 cities.”
English entertainment has always garnered huge engagement on the social media platforms. When queried as to whether special attention was paid to promote the movie premiere on social media, Vishwanathan informs, “It was a 360 degree campaign and we paid equal attention to each and every platform and tried to extract the best of them. When it comes to social media, we tried to make it as interactive as possible with various contests and engagement exercises.”
Times Network has also seen a positive response from advertisers for The Wolf of Wall Street premiere. “Advertisers’ reaction so far has been highly positive. We have sold our inventory at a premium price because when you have content like this, advertisers don’t mind buying slots at a higher rate. When it comes to Hollywood movies, we are the leader and by premiering a movie of such magnitude we will go one step further,” adds Vishwanathan.
Movies Now has roped in Provogue Deos as presenting sponsor, while Binani and Skoda are the associate partners. Frooti and Microsoft Lumia 640 XL are the beverage and mobile partner respectively, while Arrow joined in as co-presenter for the movie premiere.
Times Network business head, English entertainment cluster Vivek Srivastava is of the opinion that The Wolf of Wall Street is one of those special new-age classics that carry on the lineage of cult movies. “It shocked audiences worldwide with its intensity and we are all set to re-create that magic on the television screen,” he adds.
The Wolf of Wall Street is based on the life of Jordan Belfort – a young stockbroker who makes a fortune with his intellect, guile and street-smartness. Belfort, played by DiCaprio, takes the shortcut up the corporate ladder and lives his life like a dream – a dream of flamboyance, oomph and lots of money, which actually becomes his sweet reality. The movie is one of the raciest gripping tales of today, with the suspense of the FBI chasing Belfort to take down his empire of excess.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
