News Broadcasting
Times Hollywood Network launches FIT UP initiative
Mumbai: Celebrating International Yoga Day, Times Hollywood Network- Movies NOW, MNX, Romedy NOW and MN+ has announced FIT UP, a special initiative that will motivate viewers to stay fit & active while watching their favorite Hollywood movies.
The Network has roped in Bollywood Actor and yoga expert, Sarah Jane Dias who will help viewers kickstart their fitness journey with some easy to do yoga asanas presented through a series of curated short videos which will play during the ad breaks between the 7 am to 7 pm movies across the channels.
“With Work from Home becoming the new normal, restrained physical activity has been a major challenge to people’s mental and physical health. Starting this Yoga day, the ten-day long initiative will encourage viewers to perform ten different yoga asanas focussed to help relieve stress, anxiety and other common strains & sprains induced by the WFH environment,” said the network in a statement.
Times Network, president, strategy and business head-news and english entertainment cluster, Vivek Srivastava said, “The COVID-19 pandemic has impacted our lives and redefined how we work, our lifestyle choices and triggered a significant increase in time spent in front of the TV screens. FIT UP is our endeavor to inspire viewers to take charge of their wellbeing and break free from sedentary lifestyles while continuing with the daily dose of entertainment. “
Dialling up the engagement quotient across digital platforms, Movies NOW, MNX, Romedy NOW and MN+ social media handles will host a series of interactive activities, which will help viewers stay informed and take a step closer to choosing a healthier life. Through Fit-Up IG AR Filter, consumers can recreate a yoga pose within the outline provided. As a part of the launch on Yoga Day, the channels will run an Instagram reel challenge, #FitUpwithSarah, a contest through which consumers can replicate the yoga asana posted by Sarah Jane Dias.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
