News Broadcasting
‘Time Bomb’ delivers for Zee in 10 pm slot
MUMBAI: Zee TV’s most-talked about show in recent times, Time Bomb, has got its first report card.
Tam ratings for week 26 (19 June to 25 June) has Time Bomb scoring 2.34 TVRs (Hindi speaking markets, TG +4).
The thriller was launched on 20 June (Monday) as a one hour weekly in the 10 pm slot. Time Bomb replaced the non-starter Kabhi Haan Kabhi Na (10 pm) and Sarhatein (10:30 pm), a re-run.
As per TAM data, Time Bomb recorded 3.1 TVRs in the Mumbai market and for the Delhi and Kolkata markets it got 3 TVRs each. In the Madhya Pradesh 1 million plus market the serial’s score is 4 TVRs while in the Gujarat 1 million plus market it is 3.8 TVRs. In the Gujarat 0.1 million – 1 million market, the score is 2 TVRs.
Though the serial hasn’t made it in to the top 100, getting 2.34 TVR in the 10 pm slot, its fighting results stacking up against those towering Star Plus soaps Kahaani Ghar Ghar Ki (10 pm) and Kyunki Saas Bhi Kabhi Bahu Thi (10:30 pm) seems to have pleased the channel.
The data indicates that in this time band, not only has the male viewership on Zee TV increased by 210 per cent, female viewership has also increased by a phenomenal 323 per cent. The increase in the viewership for Time Bomb can be largely attributed to a fall of 30 per cent male viewership for Kahani Ghar Ghar Ki and Kyunki Saas Bhi Kabhi Bhau Thi each, Zee TV has claimed in a release.
“Time Bomb is Zee TV’s prime property right now. We have left no stone unturned to promote the show and TAM ratings are a clear indicator of our success. Time Bomb has been able to draw viewers away from their daily dose of drama. With the performance of Time Bomb and the slew of new shows lined up in the coming weeks, Zee TV is on its way to the pivotal position that it long deserved,” Zee TV president Abhijit Saxena has been quoted as saying.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
