iWorld
Tiki plans to reach 100K budding creators via their programme ‘GrowWithTiki’
Mumbai: Short-form video-making community Tiki aims to create a new record of 100 thousand budding creators through their new programme – ‘GrowWithTiki’. With an aim to promote India’s talented content creators based across regions, the brand wants to cultivate an environment of ‘authentic entertainment, peer-to-peer support and community.’ Tiki will provide complete support to the budding creators by allocating additional traffic of upto one crore and appreciating the authentic content on its app.
With this programme, Tiki is set to encourage creators to join the community and help them monetise their talent. In addition to this, Tiki will also provide creators with avenues to make content creation a viable career choice and create a sustainable revenue stream for themselves. For this campaign, the planned spending is to the tune of at least $3,000 per day for promotions and marketing of the assets.
Tiki CEO and co-founder Ian Goh said, “Our creators are the face of Tiki, and it has been our constant endeavour to encourage them and celebrate their differentiated talent. Within a short span of time, Tiki has become a preferred platform for millions, already. We are committed to offering more creative and innovative opportunities to attract emerging talents across the country.”
With the ‘GrowWithTiki’ programme, we are supporting locally made, original high-quality content that honours Indian values and cultures that is entertaining, inspiring and educational at the same time. Further to continue strengthening the creator economy, we as a brand are providing a platform and creating unique opportunities for budding creators who can start their journey through Tiki’s creator system from White V, to Grey V, and finally to Blue V, ” he added.
Jaipur-based content creator Aditya Singh said, “Tiki has provided me with a platform where I can create original content. I love acting, and I have also acted in many web series as a junior artist. I started working on my social media, but I didn’t get the recognition I wanted. I recently started using Tiki, and people have started recognising me now. I have now become a full-time influencer, and it is also helping me in fulfilling my dream of becoming an actor.”
Also, Chandigarh- based content creator Siya Sharma added, “Tiki has contributed a lot to my growth. In a really short period, millions of people have started to recognise me. I started creating videos on Tiki, and it gave me the satisfaction of fulfilling my dream. Tiki helped me polish my acting skills and create a huge fanbase. I feel I have come a long way, and people have started responding to my videos in a positive way.”
In line with the brand’s vision, the platform’s focus is to help India’s talented content creators covering genres like drama, dance, self-improvement to make a living with what they love. Until today, Tiki has successfully onboarded thousands of verified creators who produce great content for audiences. The programme will evaluate the creators on their performance transparently and fairly. The top creators will be credited money based on the stars they gain from audiences. Users can send stars to their favourite creators or content that can be earned via short videos, profile pages, and live broadcasting.
iWorld
Bill Ackman’s Pershing Square makes $64 billion bid to acquire Universal Music Group
Ackman pitches NYSE relisting plan as UMG board weighs unsolicited offer
The hedge fund has proposed a business combination that values UMG at €30.40 per share, representing a hefty 78 per cent premium to its current trading price. The offer includes €9.4 billion in cash alongside stock in a newly formed entity, with shareholders set to receive €5.05 per share in cash and 0.77 shares in the new company for each UMG share they hold.
Under the proposal, UMG would merge with Pershing Square SPARC Holdings Ltd and re-emerge as a Nevada-based entity listed on the New York Stock Exchange. The move is designed to boost investor visibility and potentially secure inclusion in major indices such as the S&P 500.
Pershing Square Capital Management ceo Bill Ackman argued that while UMG’s operational performance remains strong, its market valuation has lagged due to external factors. “UMG’s stock price has languished due to a combination of issues that are unrelated to the performance of its music business,” Ackman said, pointing to concerns ranging from shareholder overhang to delayed US listing plans.
Ackman also flagged what he sees as untapped potential in UMG’s balance sheet and a lack of clear capital allocation strategy. He added that the market has not fully recognised the value of UMG’s €2.7 billion stake in Spotify, alongside gaps in investor communication.
The proposed transaction would also result in the cancellation of around 17 per cent of UMG’s outstanding shares, while maintaining its investment-grade balance sheet. Pershing Square has said it will fully backstop the equity financing, with debt commitments secured at signing. The deal is targeted for completion by the end of the year.
UMG, however, has struck a measured tone. The company confirmed that its board has received the non-binding proposal and will review it with advisers. It reiterated confidence in its current strategy and leadership under Lucian Grainge, signalling no immediate shift in stance.
The proposal comes at a time when global music companies are navigating evolving investor expectations, streaming economics and capital allocation pressures. For Pershing Square, the bet is clear: sharpen the financial story, relist in the US, and let the music play louder in the markets.
Whether UMG’s board is ready to change the tune remains to be seen, but the spotlight on its valuation just got a lot brighter.
