iWorld
Through its latest marketing innovation, ALTBalaji launches off by taking the interactive ooh route for mom: mission on mars
MUMBAI: ALTBalaji, India's leading home-grown OTT platform, in their latest bid to capture the imagination and attention of the viewers has launched a campaign unlike any other by adopting an innovative OOH (out-of-home advertising) hoarding to promote its recent original M-O-M: Mission on Mars. The hoarding featuring the four lead characters and a rocket which is shown taking off, placed at a high-visibility locale in Mumbai, is leaving everyone mesmerized. The rocket on the hoarding is visually appealing where it moves upwards and downwards in motion immersing one in the world of space and science; the show's core theme. This latest marketing innovation by ALTBalaji is a testament to their core value of providing content and offerings that rise above the rest.
Speaking on the innovation, Divya Dixit, Senior VP and Head Marketing, ALTBalaji says, "ALTBalaji stands for innovation and disruption whether in content or marketing. Marketing the show, that has science in its core element, in a never-seen-before manner, lies perfectly in sync with adopting new-age technology that appeals to our target audience. The innovation hoarding doesn’t just grab eyeballs, but registers in the minds of the audience owing to its novel concept.With each show the challenge is to break the mould and do something new appealing to the audience."
Mission over Mars, is certain to inspire not just women but people across the globe, to pursue their dreams with utmost sincerity and dedication and that ‘nothing is impossible.’ With 44 Originals as part of its vast and diverse, multi-genre content library, ALTBalaji continues to entertain the audiences across the globe like never before. Shows like ‘Apharan,’ ‘Home’ ‘The Test Case’ ‘Kehne Ko Humsafar Hain,’ ‘PuncchBeat’, ‘Karrle Tu Bhi Mohabbat’ have received adulation and accolades aplenty from all corners of the world and M.O.M is sure to join their ranks.
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
