iWorld
Threads unleashed: Boosting brands and influencers to stardom!
Mumbai: In the ever-evolving world of digital marketing, staying ahead of the curve is key to success. One strategy that has been gaining momentum in recent years is the use of “Threads” on social media platforms. Threads are a series of connected tweets or posts that allow brands and influencers to tell a more extended and engaging story. When used effectively, Threads can be a powerful tool for boosting visibility, engagement, and ultimately, propelling brands and influencers to stardom.
At the heart of every compelling issue, Threads is a well-crafted narrative. Brands and influencers can use threads to share their stories, values, and expertise in a more cohesive and immersive way. They can take their audience on a journey, keeping them engaged from start to finish.
Lets see what the industry experts have to say regarding Threads…
Edited excerpts
Animeta CEO Devdatt Potnis
It is still too early to say whether Threads will be more impactful than Instagram, each one has their own unique advantages & in the long run, I think both of them will complement well from a brand/influencer perspective. Threads has the potential to be a valuable tool for brands and influencers who want to connect with their audiences on a more personal level, while Instagram’s visual appeal provides a wider & popular reach.
NetSetGo Media co-founder Sundeep Rana
Threads enable you to interact with those who follow you in a more personal as well as transparent manner. Brands and influencers may utilise this kind of platform to interact with the majority of their devoted followers one-on-one. This can assist to strengthen ties and increase brand loyalty. Individuals may use Threads to offer unique material, sneak peeks, behind-the-scenes shots & promotions with a small number of followers. This could potentially make one’s followers feel unique and inspire them to interact with your company in the future. It might be a useful tool for gathering input from a highly engaged audience. It may be used by brands for carrying out surveys, gathering feedback and obtaining insights about the goods or services they offer.
Digital Eminent founder Mukul Raj Sharma
When contrasted with Instagram, Threads has a lower base of users. To get the most out of it, one needs to first recognize and interact with your most devoted fans, who will probably utilise the app. Threads may be used by influencers to partner with businesses or communicate with their fans in an interpersonal manner. It may be an efficient venue for holding Q&A sessions, AMA sessions or possibly exclusive giveaways. It may be used to communicate critical news and updates to your most devoted followers, ensuring that they get the info directly and swiftly. Brands and influencers may also use Threads’ Stories feature to tell interesting stories while sharing their journey among their core following
In the end when executed thoughtfully and strategically, Threads can propel them to stardom in the competitive digital landscape. So, whether you’re a brand looking to tell your story or an influencer wanting to engage your audience, consider embracing the power of threads and watch your online presence soar to new heights.
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
