iWorld
ThinkAnalytics launches ThinkContextualAI high privacy ad solution
MUMBAI: If you think about, privacy is becoming increasingly important online what with GDPR and all the regulations which apply.
AI driven video discovery, viewer insights, targeted advertising solutions provider ThinkAnalytics thought about it. The company has launched ThinkContextualAI, a contextual advertising solution that raises the bar for privacy-first, audience-aligned advertising. The solution complements ThinkAnalytics’ broader ThinkAdvertising offerings which have been instrumental in redefining ad targeting across connected TV (CTV) platforms.
Combining its two decades of expertise in viewer behavior and advanced AI technology, ThinkContextualAI leverages a proprietary ontology of more than 40,000 metadata tags, crafted to decode not only what content is about but why it resonates with individual viewers.
With this insight, ThinkContextualAI allows CTV advertisers to engage with audiences without invasive tracking, ensuring that content signals like genre and sub-genre are mapped to a known ontology so that they can be leveraged consistently by supply side platforms (SSPs).
As fragmentation increases, privacy regulations tighten and personal data access diminishes, advertisers face mounting challenges to engage with audiences. Traditional contextual advertising solutions often fall short, either lacking nuance or failing to capture the true mood and engagement factors of content. In addition, SSPs are seeing up to 11 million similar but different titled genres and subgenres, meaning buyers can’t reliably buy content-based audiences.
ThinkContextualAI meets this untapped need, enabling advertisers to target viewers with unmatched precision by moving beyond simple context to align ad placements with themes and emotions.
“Our 40,000+ metadata tags represent not only the subjects of content but also why viewers connect with it,” says ThinkAnalytics CTO & founder Peter Docherty. “This unique capability allows advertisers to achieve a new level of relevance and resonance in ad placement, benefiting both viewer engagement and campaign performance. We worked closely in partnership with customers to ensure this solution meets advertisers’ needs across diverse markets in an evolving regulatory environment.”
ThinkContextualAI empowers advertisers with advanced contextual targeting capabilities, including:
* Premium Audience Segmentation: advertisers can reach high-value segments like luxury lifestyle and travel enthusiasts without using personal data.
* Scalable Content Understanding: Scale across vast content libraries with consistent, high-quality categorisation, to enhance the impact of advertising campaigns.
* Privacy-Safe Solutions: Deploy ad campaigns that are compliant with global privacy standards, helping advertisers maintain audience trust while maximising results.
ThinkContextualAI offers measurable improvements in campaign effectiveness and user experience:
* Improved Ad Recall: Drive higher ad recall through genuine content-ad alignment.
* Increased Viewer Satisfaction: Maintain ad relevance, increasing viewer engagement.
* Enhanced ROI: Maximize ROI with targeted, privacy-safe placements.
* Reduced Ad Waste: Minimise irrelevant placements, ensuring efficient ad spend.
With over 85 service providers serving approximately 475 million subscribers in 47 languages, and generating eight billion recommendations per day, ThinkAnalytics is amongst the largest independent content discovery platform. Its clients include Liberty Global, Vodafone, Deutsche Telekom, DirecTV, Sony Pictures Entertainment, Bell Media, BritBox International, Crunchyroll, Astro, Intigral, MBC, OSN, Proximus, Rogers, Sky Mexico, Tata Play, TELUS, and Mediacorp.
iWorld
JioHotstar and OpenAI partner to bring ChatGPT-powered personalised content to 500m Indian viewers
Fireside chat at AI Impact Summit 2026 highlights AI-driven content discovery and personalised storytelling
DELHI: At the AI Impact Summit 2026, a defining conversation unfolded between Uday Shankar, vice-chairman, JioStar, and Sam Altman, ceo and co-founder, OpenAI, spotlighting how AI is transforming creation, distribution and consumption of content.
The discussion coincided with Jiostar’s landmark announcement: a partnership between JioHotstar and OpenAI that will embed ChatGPT-powered conversational search and discovery into the platform. The move aims to deliver seamless, multilingual, deeply personalised experiences for India’s 500 million-plus viewers, fundamentally redefining how content is discovered and consumed.
“There’s a lot of noise about content overload. We see a different reality. In a country as diverse as India, there isn’t enough content that truly reflects its cultural and regional nuance. That’s the opportunity,” said Shankar. “Across content, commerce and consumer experience, this partnership lets us rethink the ecosystem. Technology now allows storytelling to move from static and broad to dynamic and deeply personalised, aligned to the unique tastes of every consumer. The future isn’t more content. It’s more relevant content.”
Altman added perspective on India’s AI momentum: “What feels different here is the energy. There is a clear sense of going all in on AI, not just as individual companies, but as a country. Safety has to be taken seriously. Ensuring that benefits are widely distributed has to be taken seriously. But above all, the focus is on creating real value for companies and for people through the services we build. That is the balance driving this moment.”
The partnership signals a shared commitment to responsibly scale AI-powered experiences that deliver tangible business value while making a meaningful impact on consumers. By combining India-specific content nuance with OpenAI’s generative intelligence, Jiostar is betting on a future where discovery, engagement and relevance replace sheer volume—setting the stage for a new era in personalised entertainment.
