Kids
The Weinstein Company inks home video deal with Genius Products
MUMBAI: Film production firm The Weinstein Company (TWC) has announced a deal with Genius Products to form a new venture to exploit US home video distribution rights to all feature film and direct-to-video releases owned or controlled by TWC, and will include the existing home video distribution operations of Genius Products.
Bob and Harvey Weinstein said: “This agreement fulfills our vision to both control and deliver our content directly to retail. Trevor Drinkwater has developed a premier management team that rivals any major studio and we are thrilled to be in business with him and his team. Genius Products’ strong retail relationships, coupled with its understanding of content and marketing, provide us with a partner that helps to complete the circle of our developing company.”
Genius Products anticipates that the new venture will release to DVD a slate of approximately 20 theatrical films and a significant number of direct-to-video and library titles per year from TWC.
Potential new releases may include sequels to successful franchises including Sin City and Scary Movie. TWC’s first theatrical release was the thriller Derailed with Jennifer Aniston and Clive Owen.
As a result of the transaction, TWC will have a controlling interest in the new venture. TWC is also said to be counting on its upcoming releases Mrs. Henderson Presents, starring Judi Dench and Bob Hoskins and Transamerica to get attention during the film awards season which kicks off in a few days time.
TWC was launched in October 2005 by The Weinstein brothers after they left Disney.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
