iWorld
The sixth edition of All About Music will facilitate growth and spark discourse
Mumbai: After two years of the pandemic, India’s biggest music conference is back in person for its sixth edition with its primary partner, Youtube Shorts, which is all set to take place from 20th to 22nd September at Taj Lands End, Mumbai.
Since its first edition in 2017, All About Music has grown to become one of the country’s premier B2B networking events, with five sold-out editions. The annual event brings more than 6,000 stakeholders and experts from key areas of the entertainment industry.
This year’s edition is packed with three whole days of curated keynotes, panels, workshops, artist showcases, masterclasses, and success stories, along with opportunities to network and pitch ideas. This year, All About Music focuses on the creator economy’s impact on Indian and global music and the world’s economy at large, whether it’s branded content, sync deals, monetisation or music distribution. Understand how music makes the Indian creator economy louder than ever before.
With web3 on the cusp of a revolution, All About Music is excited to feature speakers like illustrator Santanu Hazarika, offering a creator’s perspective on grasping NFTs and the metaverse.
This edition of India’s biggest music conference includes talks on global music publishing by Warner Chappell Music co-chair & chief executive officer Guy Moot and the potential of music education in India from Global Music Institute director-strategy & development Megha Balanim. The event will also see RadioOne’s national brand head Hrishikesh Kannan talk about his journey from music jockey to helming a radio channel.
Plus, some of the biggest and brightest names in Indian and global music will be present under one roof. They include OML Entertainment chief executive officer Gunjan Arya, Universal Music Group (India & South Asia) vice president, new business and brand partnerships, Preeti Nayyar, Bigtree Entertainment founder and chief executive officer Ashish Hemrajani, superstar singers Armaan Malik and Prateek Kuhad, and many more.
Speaking about this year’s power packed edition, create and collab business head Ashish Jose said, “The purpose of All About Music is to create space for conversations and interactions that amplify the voices of key stakeholders who are bright spots within the music industry. We do this because we believe that the whole is greater than the sum of its parts and that when we invest the time to listen, ask, share, and learn, we grow together.”
One of the most important events in India’s musical calendar, All About Music bridges the chasm between the aspiring and the established while addressing the lacunae of the music industry. This year, engage in one-on-one discussions with the industry’s movers and shakers through connect corner, a unique 60-minute networking opportunity to meet, greet and turn ideas into reality.
For the first time, All About Music will also showcase the talents of a few selected artists who get to perform in front of a live audience that’s packed with all the stakeholders of the music business.
Last but not the least, the conference will continue with its endeavour to empower artistes to present their work directly to filmmakers, showrunners, and record labels, allowing for immediate feedback and reviews.
Gaming
Interio by Godrej partners with FAU-G Bharat League 2.0 Finals
Furniture brand showcases ergonomic gaming chairs at major Mumbai esports event.
MUMBAI: Interio by Godrej has levelled up its game, this time by giving India’s competitive gamers a comfortable place to sit while they dominate the leaderboard. The leading furniture brand from Godrej Enterprises Group collaborated with Dot9 Games for the FAU-G Bharat League 2.0 Finals held in Mumbai. The offline tournament brought together over 100 competitive players for intense esports action.
As part of the partnership, Interio by Godrej showcased its specially designed ergonomic gaming chair, engineered to support long hours of gameplay with superior posture support, comfort, and overall wellbeing. Players got to experience the chairs first-hand during the high-intensity matches.
The event was graced by movie superstar and OG Khiladi Akshay Kumar, who felicitated the winners, adding star power and highlighting the growing mainstream appeal of esports in India.
Interio by Godrej head of marketing communications Reshu Saraf said the collaboration was driven by the evolving needs of India’s gaming community. “Players are investing significant time and skill into their setups. We wanted to show how thoughtful furniture design can enhance the overall gaming experience without compromising on comfort,” she noted.
Dot9 Games co-founder & CEO Deepak Ail added that comfort and physical wellbeing are becoming essential for sustained performance in competitive gaming. “Interio by Godrej’s gaming chairs added real value to the experience at the finals,” he said.
Beyond the event, Interio extended exclusive discounts on the gaming chairs to FAU-G players across its database to improve accessibility for the community.
This partnership reflects Interio by Godrej’s strategy to design products that respond to modern lifestyle shifts while strengthening its presence in India’s fast-growing esports ecosystem.
When gamers spend hours locked in battle, the right chair can mean the difference between victory and back pain. Interio by Godrej has clearly understood the assignment and delivered a comfortable win for players and the brand alike.
