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The sad demise of ethics & sensitivity in Indian media’s reporting

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NEW DELHI: It was the afternoon of Sunday, 14 June 2020 when the news of the untimely demise of 34-year-old film actor Sushant Singh Rajput hit the headlines of all mainstream news channels in India with sensational headlines and a disturbing reportage such included revealing sensitive details of his death. The whole circus that ensued during the day brought widespread criticism to the state of media in the country. 

IIMC  professor and course director department of English journalism Surbhi Dahiya shares with Indiantelevision.com that some news channels not only sensationalised the matter but also flouted  guidelines on reporting a suicide. The Press Council of India had advised media to not publish such stories prominently, not describe the methods of suicide and be sensitive in their reportage. 

She continues, “Not just pictures of him lying dead on his bead circulated on social media were picked up by one of the news channels, most of the headlines were sensational and passed sarcastic comments on this death.” 

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IIMC Dhenkanal professor Mrinal Chatterjee adds that such insensitive reporting not only hurts the sentiments of the family of the deceased but also leaves a bad taste for the viewers.

DCAC department of journalism assistant professor Tarjeet Sabharwal notes, “The whole reportage around Sushant Singh Rajput’s death was not only insensitive but unethical too. I strongly feel that the media of today has lost its basic ethical, moral and human sense. The anchors and reporters who are covering these stories are working hard to get into news the accurate facts but don’t bring out any emotions in reporting. Media today is nothing but mockery.” 

But what has brought the fate of Indian media to such low standards? 

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According to Dahiya, it can be attributed to the mad race to gain TRPs, while Sabharwal feels that the cut-throat competition within the media ecosphere, especially the rising popularity of digital media is forcing the mainstream channels to present a different narrative, which is not always ethical. 

However, assistant professor Ankhi Mukherjee believes that the TRPs come because Indian audience likes to follow such news. “Indian media has completely forgotten ethics and I am not talking about the periphery media when I say it. I had rejected TV a long time back and I think that all viewers must be doing that. They get advertisers because there are people watching their channels. Indian culture is based on discrimination and we like to follow such (sensational) news. We thrive into this news and there has been no attempt made to change this mindset (by the media).” 

University of Mumbai department of journalism and communication assistant professor Sanjay Ranade further highlights that the workforce in most of the mainstream news organisations today are not trained well enough to understand the nuances of journalism. “The media of today is totally corrupt – morally, ethically, and financially and that has started reflecting in the type of reporting they are doing," he says.  

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“When 26/11 happened, we treated it as a crime story but later we realised it was not another crime story but terrorism. Similarly, when floods happened in Mumbai, we saw it as a civic story and not as the humanitarian crisis it was.  And when we talk about Sushant Singh Rajput’s case, it was not another crime or entertainment story, but it was death by suicide and mental health problems. But not a single journalist today is trained to cover sensitive issues like that. Journalists of today are lacking intellectual, emotional, and social training,” he adds.

He elaborates that media houses today need a complete shake-up and owners of media companies need training in journalism. Most importantly, other departments like marketing and especially HR need training in what journalism actually means. 

He insists, “All journalists are trained well, I believe, but the organisations don’t let them work the way they want to. A journalist is trained to stand against the system, but all the MBA graduates who work as leaders and HR are trained to work under a system, then how do you think they can do justice to the professional role!”

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It seems that media houses need to relook at the way they approach their reporting, especially when it comes to sensitive issues.

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Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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