Kids
The Quint inks JV with Da Vinci Media to launch edutainment channel
MUMBAI: Raghav Bahl’s digital news platform The Quint and Da Vinci Media have inked a 50:50 joint venture to launch the latter’s television channel Da Vinci Learning in India.
Continuing with its commitment to provide the best in educational entertainment, Da Vinci Media’s association with The Quint will effectively amplify the channel’s presence across the country along with developing widespread and integrated relationships with media and advertisers.
With this move, the company aims develop a foothold in the Indian television market prior to its launch and create awareness about the content it will offer to its Indian audience.
The venture will target 6 -12 year olds and their parents.
Da Vinci Media founder & CEO Ferdinand Habsburg said, “We are delighted to partner with Raghav Bahl and his organization The Quint, a company renowned for its strong media presence. We are confident that this engagement will definitely help us carve a strategic roadmap to increase visibility in the Indian market. We aim to provide innovative and engaging educational content to children helping them to think productively while simultaneously developing their thinking, reading and self -confidence skills througha meaningful and fun experience.”
Bahl added, “While Da Vinci Media brings expertise in the programming content, this JV helps us to further expand, drive synergies and diversify our media portfolio. The Quint will aid consumers in accessing Da Vinci Media’s Da Vinci Learning channel’s content through our distribution capacity.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
