GECs
The Q’s maiden short film festival ‘Ek Dastaan Aisi Bhi’ premieres 21 Feb
Mumbai: Hindi GEC The Q has announced its maiden short film festival ‘Ek Dastaan Aisi Bhi’ on national television. Spread across seven days, the event will showcase nine critically acclaimed Hindi short films across genres, themes and subjects from 21 to 28 February at 8:30 p.m.
The initiative will showcase one short film with a unique narrative on weekdays, followed by a ‘Weekend Bonanza’ of two back-to-back films on 26 and 27 February.
The nine titles include “Aapka Amitabh,” “Rishtey,” “Kesar,” “Le’vish,” “The Guide,” “You Changed Me,” “Kashi,” “Lunch Stories,” and “The Last Order.” “Aapka Amitabh” and “You Changed Me” have won global acclaim at leading film festivals, said the channel in a statement.
“The Q’s journey over the last year has been about excitement and innovation. Having received so much love and appreciation from our viewers across India, we firmly believe the onus rests upon us to ensure they are provided with content that is relatable in its true sense while fostering a culture of appointment viewing on the channel,” said QYOU Media CEO Simran Hoon. “‘Ek Dastaan Aisi Bhi’ echoes our proposition to offer our viewers ‘Hatke Digital Creations’ which are Original-To-TV-content. It is also one of the many firsts for The Q as well as the Hindi GEC category. We look forward to rewarding our viewers through constant innovation while cementing our leadership in the FTA universe.”
“We kickstarted 2022 with a distinct yet poignant strategy with the launch of ‘Hasi Ka HAHAkaar’- a first-of-its-kind show on TV. ‘Ek Dastaan Aisi Bhi’ is an extension of this strategy that targets viewers from rural and urban markets,” commented QYOU Media COO Krishna Menon. “The nine short films that we have acquired as a part of this programming line-up are simple and yet meaningful and are sure to create intrigue. All these films are socially and personally relevant thus helping us develop a deeper relationship with our viewers. We will continue to invest efforts and energies in a bid to attract more viewers across all platforms while expanding our presence and reach.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
