Hollywood
‘The Lunchbox’ gets nominated at BAFTAS
NEW DELHI: The internationally lauded and awarded The Lunchbox by Ritesh Batra has become the first Indian film since 1990 to be nominated at the BAFTA awards since Salaam Bombay.
The British Academy of Film and Television Arts (BAFTA) nominated the film in the ‘Best film not in the English language category.
Producer Guneet Monga was ecstatic at this nomination. “We are so happy that our faith in Ritesh and The Lunchbox is paying off so beautifully. It’s a film we are very proud of and earning a Foreign Film nomination is yet another reassurance that great content will always go a long way. I would like to say a big thank you to the HFPA (Hollywood Foreign Press Association) and the BAFTA jury,” said Monga.
The award ceremony will be held on 8 February in London.
The Lunchbox is a 2013 Indian epistolary romantic film written and directed by Ritesh Batra, and produced by Guneet Monga, Anurag Kashyap, and Arun Rangachari. The film was jointly produced by various studios including DAR motion pictures, UTV Motion Pictures, Dharma Productions, Sikhya Entertainment, NFDC (India), ROH Films (Germany), ASAP Films (France), and the Cine Mosaic (United States).
It stars Irrfan Khan, Nimrat Kaur and Nawazuddin Siddiqui in lead roles. The film was screened at International Critics’ Week at the 2013 Cannes Film Festival, and later won the Critics Week Viewers Choice Award also known as Grand Rail d’Or.
It was shown at the 2013 Toronto International Film Festival. The film was released in India on 20 September 2013.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
