Comedy
‘The Kapil Sharma Show’ returns with ‘Naya Avtaar’ & with a ‘Naya Parivaar’
Mumbai: Comedian Kapil Sharma is back with The Kapil Sharma Show with a ‘Naya avatar’ and ‘Naya parivaar.’
The brand-new season of The Kapil Sharma Show on Sony Entertainment Television will premiere on 10 September and air every Saturday and Sunday at 9:30 p.m.
Sony Entertainment Television (SET) programming (non-fiction) head Sonal Yadav said, “The Kapil Sharma Show over the years has witnessed a great amount of adulation from the entire nation owing to its infectious humour quotient and as a great stress buster. It’s one of our most valuable properties that continues to bring families together. Presenting an exciting new season set against an interesting theme, Kapil Sharma along with his new comedy brigade and fresh gags promises to offer wholesome entertainment. We are glad to be collaborating with Banijay Asia and SKTV once again to bring this laughter riot.”
The program, which is once again produced by Banijay Asia and SKTV (Salman Khan Television), invites families to gather together for a weekend of laughter, glamour, and glamour.
Banijay Asia founder & CEO Deepak Dhar said, “Right from the start, The Kapil Sharma Show has created a special place with the hearts of the audience owing to years of top-notch comedy legacy behind it. The show has created its loyal set of fan base which only continues to grow season after season. The light humour, Kapil’s relatability, each character’s spontaneity, and the guests is what makes it the perfect wholesome family entertainer. And, this is one of the reasons why The Kapil Sharma Show has successfully become the nation’s favourite.”
He further added, “Our effort is to preserve and represent classic TV content that is universally appealing and can be watched by everyone in the family, together. That’s why we’re always adding so much diversity to the show. This time, we have new characters, new stories, a new set-up, new talent. It’s the same ‘The Kapil Sharma Show’ but with a fresh take and double the fun. It’s always a pleasure partnering with Sony Entertainment Television and SKTV, and with each collaboration, the relationship only strengthens. We’re really looking forward to this season.”
The Pushp Masale and Elois HRC co-presented The Kapil Sharma Show is co-powered by Volkswagen, Priyagold Hunk, Finolex Cables, Chings Schezwan Chutney, Jaquar Lighting, and Chings Schezwan Chutney. Simpolo Ceramics is the Associate Sponsor.
Seen in a new avatar, this time around, Kapil Sharma will be running a local cable TV channel in a mohallah surrounded by his crazy family and even crazier neighbourhood.
“Cuttputlli” cast, which includes Akshay Kumar, Rakul Preet Singh, Sargun Mehta, and Chandrachur Singh, as well as producer Jackky Bhagnani, will be featured in the opening weekend episodes. “The Babli Bouncer” team, which includes Madhur Bhandarkar, Tamannaah Bhatia, Saurabh Shukla, and Supriya Shukla, will follow.
MUMBAI: If laughter is the best medicine, Sony Marathi seems to have found a way to bottle it and now, uncap it. After nine years, 950 plus episodes and a cult following that treats Maharashtrachi Hasyajatra (MHJ) like a weekly family ritual, the channel has taken the comedy blockbuster beyond the stage with MHJ Unplugged, a digital-only podcast that lets fans peek behind the punchlines.
Season 1 of MHJ Unplugged became an instant favourite, thanks to its refreshing premise: nine beloved MHJ artists dropping their on-stage personas to share raw, reflective, and often emotional stories. From childhood struggles to backstage chaos, each episode offered a rare, unfiltered look at the people behind Maharashtra’s most-watched comedy universe, a contrast fans embraced wholeheartedly.
The numbers tell the story. The debut season clocked 23 million plus views across Sony Marathi’s digital platforms, proving that the MHJ fandom doesn’t end when the cameras stop rolling. And for brands, the podcast became a high-engagement playground for integrations that didn’t feel shoehorned instead blending organically into the show’s storytelling.
Presenting partners Waman Hari Pethe Jewellers and Ravetkar Group rode the wave, with both receiving prominent host mentions and consistent visibility via L-bands, Aston bands and episode-level branding. Ravetkar Group even levelled up with on-set physical branding, rooted in the show’s community-first sentiment.
But the jewel in the crown quite literally was Waman Hari Pethe Jewellers’ now-signature integration: the “Waman Hari Pethe Soneri Kshan moment”. Each episode spotlighted a heartfelt moment between the host and guest, capped with a gifted silver coin that aligned perfectly with the brand’s motto “Soneri Kshananche Sobti”. It wasn’t just product placement, it was emotional placement.
Ravetkar Group founder and managing director Amol Ravetkar said, “Just as we build homes, we want to build moments of joy. Sponsoring this beloved show, which celebrates local talent and humour, reinforces our commitment to the culture and values of the communities we serve. We are proud to support quality regional entertainment and be a part of the incredible ‘MHJ universe’ that has captured millions of hearts.”
Waman Hari Pethe partner Ashish Pethe said, “Waman Hari Pethe Jewellers is delighted to partner with Sony Marathi’s MHJ Unplugged. This collaboration allows us to connect directly with our customers. MHJ Unplugged is a perfect vehicle for us as there is a perfect synergy between our customers and the audience of MHJ. Happy that we could share in the joy and laughter that this unique platform brings to the MHJ universe.”
Much of the show’s resonance comes from the way host Amit Phalke anchors it steering conversations with warmth, humour, and an ear for the stories that deepen fans’ emotional connection with the MHJ family.
Now, buoyed by Season 1’s success, Sony Marathi is gearing up for a bigger, bolder Season 2, with new sponsors already circling and an expanded content slate in the works. The channel calls MHJ Unplugged a “milestone in Marathi entertainment,” an experiment that not only paid off, but opened doors for high-engagement digital IPs rooted in regional storytelling.
If Season 1 brought fans closer to their favourite comedians, Season 2 promises to pull them right into the greenroom. After all, in the MHJ universe, the laughter doesn’t end, it simply goes unplugged.
