DTH
The History Channel’s ‘Great Battles of Rome’ to be adapted as a video game
MUMBAI: US video game developers Slitherine Software and Black Bean Games have partnered with US broadcaster The History Channel to deliver a gaming experience, The Hustory Channel Great Battles of Rome.
Combining gameplay, historical footage and battle simulation, the product allows players to fully immerse themselves into history as never before. The game will begin to roll out worldwide in the second quarter of this year.
Merging action and strategy in a setting that replicates the atmosphere of the period, the game allows players to take control of a series of campaigns against Barbarian hordes, while carving out the Roman Empire.
Over 100 battles are available for play including the Punic and Samnite Wars, and Julius Caesar’s conquest of Britain. Players can customize and control massive armies with an array of soldiers including legionaries, archers, cavalry and even mighty war-elephants. The game delivers battle realism in various environments, including steppe, forest, desert and coastline, with both day and night lighting.
Players can also choose to either plan their own battle tactics by selecting an army to suit a gameplay situation, or they can leave strategy decisions to the AI, freeing them to be involved in nothing but action.
The game also features 3D special effects and instant control response.
In addition, 30 programme clips from the archives of The History Channel have been specially blended and narrated to match the game and guide the player through the greatest story of all time.
Black Bean marketing head Marco Minoli says, “We are proud of this collaboration between The History Channel, Slitherine and Black Bean enabling us to publish a licensed video game with excellent graphics and realism. The endorsement of such a prestigious brand, reinforces and confirms Black Bean’s global credentials as one of the most innovative and respected publishing houses in the business.”
Slitherine’s Iain McNeil says, “We have been working with The History Channel and our partner Black Bean to bring the highest quality and exciting historical video games to our audience. Our relationship with The History Channel has enabled us to use material from their archives that we could only dream about. This builds on our previous range of historical strategy games and brings a new dimension to the genre”
The History Channel director licensing Carrie Trimmer says, “We are very pleased to be working with Slitherine and Black Bean on the development of The History Channel Great Battles of Rome, the first international console game to be released under our brand. The History Channel is always looking for ways to make history experiential for our viewers, and by giving them the power to build their own armies and plot battle strategy, this game truly allows players to be a part of the building of the Roman Empire.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
