Kids
The Game Factory signs intl licensing agreement with Cartoon Network
MUMBAI: The Game Factory has signed a international publishing agreement with Cartoon Network Enterprises to develop, launch and market an exciting new arcade racing videogame for Nintendo DS and Sony PlayStation 2 based on the Cartoon Network original animated series The Powerpuff Girls, Cow & Chicken, Courage, the Cowardly Dog, I Am Weasel, Johnny Bravo and Dexter’s Laboratory.
The arcade-style videogame allows players to pit their favorite Cartoon Network characters against each other or simply race against friends. The game will be targeted for wide release across Europe and the US for the holiday season 2006.
“With its No 1 and No 2 ranking among television networks across more than 160 countries around the world, Cartoon Network is a key brand in kid’s lives — much more than simply their favorite television channel. This new partnership with The Game Factory brings multiple opportunities for Cartoon Network fans to race and play with some of their best loved characters in a video game,” said Cartoon Network Enterprises senior vice president John Friend.
“The Game Factory is committed to creating high quality gaming experiences for children based on the brands that they and their parents know and love. We’re so pleased that through this partnership we’ll be able to create new opportunities for children to interact and engage in play with their favorite Cartoon Network characters,” said The Game Factory president Henrik Mathiasen.
All six television series are currently airing on Cartoon Network. Furthermore, the videogame will be supported by on-air and off-channel promotions, interactive web sites and a broad range of licensing products worldwide.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
