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‘The Apprentice- third season’ to air on Star World

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MUMBAI: Star World brings Donald Trump’s third season of The Apprentice, which will air on 20 May onwards at 9 pm.

This series will not feature on ‘battle-of-the-sexes’, rather it is pitted as ‘book smarts vs street smarts’.
 

Hosted by corporate magnate Donald Trump who also serves as the show’s executive producer will bring plenty of new faces, new challenges and surprising new twists that will reshape the competitive landscape.

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On NBC, the third season kicked off 20 January, this year.
The third season theme revolves around high school graduates against candidates with bachelor’s, master’s, and other advanced degrees. There are 18 cast members compared with the previous Apprentices.

According to Star World release, expect a crop of over-achievers in teams Magna and Net Worth, ranging from real-estate entrepreneurs, to a rock opera composer and even a fireman/music conglomerate partner.
 
 

This season include marketing new types of hamburgers at fast food shops, creating do-it-yourself clinics for Home Depot, renovating seaside motels, managing an advertising campaign for a new moisturising body wash, and engaging in product development of a new pizza etc.

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The media release also informs that prominent Fortune 500 companies were enlisted to participate in many of the tasks, which will test their intelligence, chutzpah and street-smarts.

The question would be how the show pits college grads (‘book smarts’) against high school grads (‘street smarts’).

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English Entertainment

Ellison takes his Paramount-Warner Bros case straight to theater owners

The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting

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CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.

The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.

“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”

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It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.

Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.

He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.

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“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”

Fine words. The regulators, however, will have the last one.

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