English Entertainment
‘The 4400’ returns next year to USA Network
MUMBAI: American broadcaster USA Network has ordered 13 one-hour episodes of the Emmy-nominated and critically-acclaimed hit series The 4400. In India the first season aired on AXN under the Platinum Showcase block.
The show will return to USA Network in summer 2006 with production scheduled to begin in Vancouver early next year.
The 4400 explores the travails of the 4400 people who all at once returned in a ball of light to Earth; though the returnees had not aged physically, many of them reappeared with dramatic abilities ranging from enhanced reflexes to precognition. National Threat Assessment Command (NTAC) is the government agency responsible for keeping track of the returnees and investigating all things related to the 4400.
USA’s executive VP original programming Jeff Wachtel said, “Even in this increasingly competitive climate, renewing The 4400 was an easy call. Its compelling characters fit perfectly within the USA brand. And the creative team’s ability to balance story, character and ‘big themes’ really makes this show unique.”
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
