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Teri Meri Kahaani’s 3 love stories fail to influence box office

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MUMBAI: Teri Meri Kahaani has got a weak weekend opening, paying for its routine approach to all the three love stories that fall within it and the lack of chemistry between its lead pair, Shahid Kapoor and Priyanka Chopra. The film has netted Rs 164.5 million at the box office during its first weekend.

The other Friday release, Gangs of Wasseypur, too had a weak opening and managed to collect Rs 97 million during its opening weekend.

Shanghai has seen through its second week with net collection of Rs 41 million, taking its total to Rs 128.5 million.

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Meanwhile, Rowdy Rathore ruled single screens and small centres and collected Rs 161 million in its third week. The film mopped up Rs 1.30 billion in three weeks while the fourth weekend collection was Rs 32.5 million.

Ishqzaade added Rs 1.1 million in its sixth week, taking its total to Rs 473 million.

With Vicky Donor collecting Rs 2 million in its ninth week, its box office collections so far stand at Rs 418.5 million.

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Hindi

Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey

Ad filmmaker steps away from own venture to pursue direction and storytelling

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MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.

The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.

Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.

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Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.

Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.

His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.

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As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.

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