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Telcos warned to stay out of the content business at London IPTV Forum

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MUMBAI: Telecoms companies seeking to develop IPTV services are being warned to stay out of the content business and instead concentrate on being service providers.

Speaking at the IPTV World Forum in London, consulting director at research/consulting firm Ovum Tom McKeever said the key to success was finding content partners who can offer the service provider some differentiation, adding that it would be a mistake to make the content themselves.

“Telecoms companies are trusted by consumers to provide connectivity around the home. While content is king, content wants to be on every single platform so if you focussed your entire strategy on content then you might miss other pieces like provisioning and customer care, billing and being a trusted provider in the home. Telecoms companies have the tools for that today and it is where they have to focus their strategies.

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“Ultimately most content will be available on most platforms and it won’t be a critical differentiator,” said McKeever.

These sentiments were echoed by BT Entertainment Division CEO Andrew Burke, who told the London audience: “You have to partner for content. We are not a content company but know what we do well, and that is providing a platform and billing and that is what we are going to major on.”

Explaining why the UK incumbent decided to offer broadcast TV off-air, using the Freeview DTT bouquet, and concentrate on on-demand video via DSL, Burke said: “We decided we could not afford to broadcast over our broadband network.”

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Burke told delegates that content mobility will be a key goal of the BT offering, subject to the development of suitable Digital Rights Management solutions. He added, “”Content must go to multiple devices. You cannot say you can only watch something on television. This content must travel.”

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Cable TV

Hathway Cable appoints Gurjeev Singh Kapoor as CEO

Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure

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MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.

Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.

Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.

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Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.

The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.

An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.

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Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.

Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.

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