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TechZone brings ‘Race 2’ on mobile
Mumbai: Tips music has tied up with TechZone for Call Ring Back Tone (CRBT) and WAP services for the upcoming Bollywood movie ‘Race 2‘.
Consumers can access the song track of the movie that is available in various packs through the CRBT and WAP services across telecom services.
As of now, the music of Race2 is only available in digital format.
Tips Music business head Sahas Malhotra said, "The music of Race 2 has created waves ever since its launch. In our endeavour to make the music available to consumers seamlessly across platforms the partnership with TechZone is safely the best choice for us."
TechZone MD and CEO Naveen Bhandari added, "Race2 is the most awaited movie of 2013 and its music is already creating new milestones of success. In such a vibrant situation, our collaboration with Tips Music for the WAP and CRBT services of Race 2 has created new milestones of success for us. This has just added a new feather to our already feathery cap of tie-ups with national and international music labels."
TechZone has plans to release the other songs as well within its "consumer friendly" packages and offers.
TechZone is an aggregator, developer, publisher and distributor of entertainment content across the world.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
