iWorld
TDSAT grants permission to RCom to sell spectrum
MUMBAI: Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has given permission to Reliance Communications (RCom) to proceed with the sale of its spectrum. The telecom company would have to assure bank guarantees worth Rs 2900 crore as demanded by Department of Telecommunications (DoT).
In its media release, the telecom company confirmed that it will be able to pay the Swedish multinational networking and telecommunications company Ericcsson its Rs 550 crore and the minority investors of Reliance Infratel (RITL) about Rs 230 crore, as agreed by the lenders.
The official release stated, “Reliance Communications Ltd has been granted relief by the Telecom Disputes Settlement & Appellate Tribunal vide its Interim Order dated 1 October 2018, whereby TDSAT has stayed the demand of Bank Guarantee of Rs 2,900 Crore by the Department of Telecommunications”.
“38 secured lenders of RCOM Group have already approved the sale of the above spectrum, and the proceeds thereof will be used for making payments to Ericsson India Private Ltd and to RITL Minority Investors, as per settlement terms,” continued the release.
RCom even criticised the DoT for creating obstructions in the proceedings of the spectrum sale.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
