TBS viewers to choose funniest TVCs of the year

MUMBAI: Turner Broadcasting System (TBS) in the US had launched a unique initiative a few weeks ago. It had invited viewers to choose commercials which they felt were the funniest.
 
 
Now it will air the choices in a special on 29 December. The show is being produced for TBS by Robert Dalrymple Productions in conjunction with TWI.
 
 
The special will pay tribute to the abundant creativity found in television advertising and gives our viewers the perfect opportunity to enjoy the best from the past year. The show will have commercials from the US and around the world. 50 spots will take the spotlight. Ten of these will be voted on by the viewers in advance to determine which commercials they think deserve the title of Funniest Commercial of the Year. This year-end show will be hosted by former Saturday Night Live star Kevin Nealon from Times Square and other exciting New York locations.
 
 
In November, viewers were invited to go online to TBS’s site to view 10 funny international and domestic spots and then choose their favourite. Independent producer TWI produces, packages and distributes sports programming in the world. It produces and distributes more than 6,500 hours of original programming annually to more than 200 countries, covering 200+ sporting events.